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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

TV Viewing (Child's View of Mother's Control)

Nine, four-point statements are used to measure how much a child believes his/her mother controls his/her TV viewing in various specific ways.