I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Ubiquity of the Sponsor
The scale is composed of three, seven-point Likert type statements measuring how likely a particular company is viewed as being a sponsor of a variety of major sporting events. "Ubiquity" implies that the sponsor seems to be everywhere, visibly associated with lots of top sporting events.