The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
Ubiquity of the Sponsor
The scale is composed of three, seven-point Likert type statements measuring how likely a particular company is viewed as being a sponsor of a variety of major sporting events. "Ubiquity" implies that the sponsor seems to be everywhere, visibly associated with lots of top sporting events.