Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Uncertainty (Aleatory)
How much one’s uncertainty about something is determined to some degree by randomness is measured with three, five-point Likert-type items. The scale is amenable for use with a wide variety of issues.
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