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Scale Reviews

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Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Uncertainty (Aleatory)

How much one’s uncertainty about something is determined to some degree by randomness is measured with three, five-point Likert-type items.  The scale is amenable for use with a wide variety of issues.