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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Understanding the Company’s Business

The extent to which a person believes that he/she knows what a company does and can describe them to others is measured with four, seven-point Likert-type items.