I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Understanding the Company’s Business
The extent to which a person believes that he/she knows what a company does and can describe them to others is measured with four, seven-point Likert-type items.
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