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Scale Reviews

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The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Uniqueness of Attributes

The scale is composed of three, nine-point semantic differentials and measures the degree to which a person believes some features are shared by a specific set of objects or are generally shared among a wider set of objects.