The Marketing Scales Handbook is indispensable in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Uniqueness of the Object
Three, seven-point Likert-type items measure how novel and special a person believes the design of something to be. While the scale was made for use with a product, it appears to be easily adaptable for use with other objects as well, e.g., a house, a pool, a museum.