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Scale Reviews

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Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Usefulness (General)

The scale is composed of three, seven-point bi-polar adjectives intended to measure the extent to which a person perceives a stimulus to be useful with an emphasis on its practicality. The stimuli with which the scale was used by Cox and Cox (2002) were drawings of dress designs.