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Scale Reviews

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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Usefulness of the Product

Using three, five-point Likert-type items, this scale measures the quality of a product with the focus on the improvement it makes in one's productivity.  The scale is best suited for a innovation which has benefits of a functional nature as opposed to hedonic or social.