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Scale Reviews

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Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Usefulness of the Shopping Aid

The degree to which a consumer believes that a specific object, person, or service improves his/her accomplishment of shopping-related activity is measured with four, seven-point, Likert-type items.