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Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Usefulness of the Shopping Technology

This three item Likert scale with a seven-point response format measures the degree to which a person believes that a particular in-store shopping technology would add value to the shopping experience.  As currently phrased, the items are stated hypothetically because participants will not actually have used the technology when responding to the scale but merely have read about it.  The sentences could be easily changed to measure a shopper’s actual experience with the technology.