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Scale Reviews

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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Value (Ability to Judge)

Seven, seven-point items are used to measure the degree to which a consumer expresses having the ability to judge "good deals" across brands and stores, especially when it comes to grocery shopping.