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Scale Reviews

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The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Value (Ability to Judge)

Seven, seven-point items are used to measure the degree to which a consumer expresses having the ability to judge "good deals" across brands and stores, especially when it comes to grocery shopping.