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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Value (Ability to Judge)

Seven, seven-point items are used to measure the degree to which a consumer expresses having the ability to judge "good deals" across brands and stores, especially when it comes to grocery shopping.