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Scale Reviews

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Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Value of External Information

The five item, seven-point Likert-type scale is intended to measure the value of various sources of information that could have been used when a recent decision was made. Since the items are summated, the relevance of any one source is not as important as what the items as a whole have in common.