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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Value of the Magazine

Three, seven-point uni-polar items compose the scale and measure the degree to which a person believes a particular magazine is useful and worth reading.  The emphasis is on the magazine's utilitarian value rather than its hedonic value.