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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Value of the Object

Three semantic differentials are used to measure how valuable a particular object is considered to be.  Unlike most other measures of value, this one does not explicitly measure the object’s economic value and has more to do with the object’s subjective value based on its desirability.