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Scale Reviews

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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Value of the Offer

Seven-point Likert-type statements are used to measure the perceived value of a deal involving a certain product offered at a certain price. The product examined in the study by Urbany, Bearden, and Weilbaker (1988) was televisions and a three-item scale was employed. In the study by Grewal, Marmorstein, and Sharma (1996), a four-item version of the scale was used to evaluate a shirt.