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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Value of the Offer

Four items are employed to measure the perceived value of a deal given a certain product offered at a certain price. All of the studies employed seven-point response formats except Burton and Lichtenstein (1988; Lichtenstein and Bearden 1989) who used nine-point scales.

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