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Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Value of the Store's Products

Four, seven-point Likert-type statements are used to measure a person's belief that the goods and services available from a particular vendor are a very good value given the prices charged for them. The scale was used by Harris and Goode (2004) with online stores but it appears to be appropriate for use with brick-and-mortar stores as well.