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Scale Reviews

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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Value of the Store's Products

Four, seven-point Likert-type statements are used to measure a person's belief that the goods and services available from a particular vendor are a very good value given the prices charged for them. The scale was used by Harris and Goode (2004) with online stores but it appears to be appropriate for use with brick-and-mortar stores as well.