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Scale Reviews

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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Value-in-Use (Product)

"This Likert scale uses four, seven-point items to measure the degree to which a person believes that the benefit or value a consumer experiences with respect to a product is dependent upon the individual, i.e., some consumers enjoy more value from a product than others do.  Although the construct measured by this scale shares some similarity to the construct by the same name used in accounting, it is treated as an attitude in this scale rather than as a form of net present value.