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Scale Reviews

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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Value-in-Use (Product)

"This Likert scale uses four, seven-point items to measure the degree to which a person believes that the benefit or value a consumer experiences with respect to a product is dependent upon the individual, i.e., some consumers enjoy more value from a product than others do.  Although the construct measured by this scale shares some similarity to the construct by the same name used in accounting, it is treated as an attitude in this scale rather than as a form of net present value.