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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Value-in-Use (Product)

"This Likert scale uses four, seven-point items to measure the degree to which a person believes that the benefit or value a consumer experiences with respect to a product is dependent upon the individual, i.e., some consumers enjoy more value from a product than others do.  Although the construct measured by this scale shares some similarity to the construct by the same name used in accounting, it is treated as an attitude in this scale rather than as a form of net present value.