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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Vanity (Achievement View)

Five, seven-point Likert-type statements are used to evaluate a person's positive, and possibly inflated, view of his or her own accomplishments, particularly as it relates to others' opinions of his or her success.