The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Vanity (Physical View)
Six, seven-point Likert-type statements are used to evaluate a person's positive and possibly inflated view of his or her physical appearance, particularly as it relates to others' opinions of his or her appearance.
Key Words