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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Vanity (Physical View)

Six, seven-point Likert-type statements are used to evaluate a person's positive and possibly inflated view of his or her physical appearance, particularly as it relates to others' opinions of his or her appearance.