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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Variety-Seeking Tendency (Entertainment)

Three, seven-point Likert-type items are used to measure the degree to which a person seeks entertainment at a variety of locations rather than always going to the same places.