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Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Visibility of New Product's Usage

This four-item, seven-point Likert-type scale is used for measuring the belief that if a new product were purchased it would be noticed by a reference group important to the consumer.