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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Visual Appeal

The scale is composed of six, seven-point bi-polar adjectives intended to measure the extent to which a person perceives a stimulus to be aesthetically pleasing with the emphasis on its visual aspects.