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Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Visual Appeal of the Product

The scale has five semantic differentials that measure how attractive and appealing a product appears to be.  Although the scale was made for use with a product, it seems to be amenable for use with a wide variety of objects.