Scale Reviews

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The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!

Bob Moritz

Marshfield Clinic Research Foundation

Visual Complexity of the Object

The scale is composed of three, seven-point Likert-type items that measure how much a person believes that a particular object looks complex.

Key Words

advertising, complexity, visual, dynamic

Newest Scale Reviews

Attitude Toward Buying Locally Produced Foods

Using four, seven-point Likert-type items, the scale measures a consumer’s belief that... read more »

Produce Abnormality

The scale has four, seven-point Likert-type items that measure how much a person believes that... read more »

Produce Safety

Four, seven-point Likert-type items measure the degree to which a person’s attitude about... read more »

Quality of Produced Foods (Local vs. Distant)

This scale has three, seven-point Likert-type items that measure a consumer’s belief that... read more »

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