This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Visual Complexity of the Object
The scale is composed of three, seven-point Likert-type items that measure how much a person believes that a particular object looks complex.
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