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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Visual Processing Fluency (Product Customization)

Three questions with seven-point semantic differential response scales are employed to measure how well a person reports being able to imagine a product he/she is customizing.