The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Volunteerism (Recognition)
The scale is composed of four, seven-point Likert-type statements measuring the degree to which a person thinks that those people who volunteer to help raise funds for a nonprofit organization are given special recognition for their effort by the organization.
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