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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Website Interactivity (Responsiveness)

The scale is composed of five, seven-point items that are used to measure the degree to which the information provided in an interaction event at a website, such as clicking on something, is perceived to be appropriate and relevant.