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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Website Interactivity (Speed of Response)

The extent to which a response to a communication event at a website was perceived to be immediate or without delay is measured with four, seven-point items.