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Scale Reviews

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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Website Usage (Instrumental Need)

The extent to which a person uses a website for informational purposes is measured using three, five-point Likert-type items.  The type of website studied by Hung, Li, and Tse (2011) was an online community but the scale items themselves seem to be amenable for use with a variety of shopping-related sites.