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Scale Reviews

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This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Website Visit Intention

The three, seven-point Likert-type statements are used to measure a person's inclination to return to a website. The implication is that the person is already familiar with the website based upon one or more visits to it. Due to one of its items, the scale also taps into the degree to which one would recommend a website to others.