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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Website Visit Intention

The three, seven-point Likert-type statements are used to measure a person's inclination to return to a website. The implication is that the person is already familiar with the website based upon one or more visits to it. Due to one of its items, the scale also taps into the degree to which one would recommend a website to others.