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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Website Visit Intention

The scale uses three, five-point statements to measure the likelihood that a person who is familiar with a website will go back to it sometime in the future. Due to the phrasing of one of the items, the website should have some sort of subscription aspect to it such as with the online versions of newspapers and magazines.