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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Weight Control

This is a two-item, seven-point Likert-type scale measuring a person's reported ability to control his/her weight. The scale was referred to by Oliver and Bearden (1985) as personal control.