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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
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Vrije Universiteit University, Amsterdam

Willingness To Be Tested (Health)

The scale is composed of three statements intended to measure a person's sense of the likelihood that he/she would get a specified medical test. Although similar to a measure of behavioral intention, this scale is assessing something more hypothetical. The phrasing of the items indicate the respondent is to imagine what he/she might do under certain conditions with respect to the focal behavior whereas intention scales usually attempt to measure what the person actually plans to do.