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Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Willingness to Pay More

The scale has three, seven-point Likert-type items that measure a person’s desire to remain a customer of a retail business and willingness to pay more rather than buying from the competitors.