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Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Willingness to Purchase a Product as a Gift

The scale has three, seven-point items that measure a person’s inclination to purchase a product from a particular store that will be given as a gift to a friend or family member.  As currently phrased, the scale makes the most sense for use with a hypothetical scenario.