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Scale Reviews

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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Word-of-Mouth Frequency (Positive)

Seven, seven-point items are used to measure the frequency with which a customer speaks well about his/her relationship with a particular business and has recommended it to others. A car dealership was examined by Brown et al. (2005).