You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Word-of-Mouth (Social Benefits)

Three, eleven-point items are used to measure a person's beliefs regarding the potential consequences of recommending a certain product to a specific individual. The consequences have to do with the other person making a better decision and/or realizing that the recommender is concerned about him/her.