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Key Words
Each scale in the database has been coded with between four and six key words. The possible key words are listed below.
- ability (9)
- acceptance (39)
- accomplishment (16)
- achievement (19)
- activity (25)
- adaptation (11)
- adoption (27)
- advancement (5)
- advantage (8)
- adventure (10)
- advertising (431)
- advice (50)
- aesthetics (37)
- affect (56)
- affordability (8)
- Age (8)
- agency (12)
- aggression (14)
- agreement (8)
- airlines (12)
- altruism (8)
- ambiguity (9)
- analytical (15)
- anger (47)
- anthropomorphism (6)
- anticipations (1)
- anxiety (34)
- appeal (19)
- appearance (50)
- appreciation (7)
- approach (6)
- appropriateness (63)
- approval (25)
- arousal (69)
- art (9)
- assertiveness (7)
- assessment (9)
- association (9)
- assortment (11)
- atmospherics (23)
- attachment (18)
- attention (82)
- attitudes (529)
- attitudes (280)
- attitudes (993)
- attraction (6)
- attractiveness (71)
- attributions (17)
- authenticity (19)
- authority (9)
- autonomy (30)
- availability (13)
- avoidance (44)
- awareness (22)
- banks (13)
- bargains (13)
- beauty (18)
- behavior (1)
- behavioral (703)
- beliefs (27)
- believability (50)
- benefits (59)
- benevolence (31)
- body (15)
- brand (247)
- budgeting (8)
- busyness (2)
- calculate (6)
- capability (14)
- career (6)
- cars (36)
- celebrity (8)
- certainty (29)
- challenge (8)
- change (17)
- change (24)
- character (8)
- charity (62)
- children (78)
- choice (61)
- citizenship (5)
- clarity (49)
- class (1)
- cleanliness (12)
- client (14)
- closure (4)
- clothing (22)
- co-production (7)
- coercion (5)
- cognition (40)
- comfortable (4)
- commercialization (4)
- commitment (98)
- communication (39)
- community (27)
- company (41)
- comparison (137)
- compatibility (24)
- competence (22)
- competition (33)
- complaining (100)
- complexity (22)
- compliance (9)
- computers (9)
- concern (55)
- confidence (129)
- conflict (13)
- conformity (16)
- confusion (51)
- congruence (85)
- consequences (28)
- conservation (12)
- consistency (20)
- consistency (19)
- consumerism (3)
- control (81)
- convenience (92)
- cooperation (21)
- coordination (6)
- coping (13)
- cost (26)
- coupons (14)
- creativity (34)
- credibility (54)
- credit (11)
- crisis (3)
- cross-cultural (8)
- CSR (13)
- culture (51)
- curiosity (25)
- customization (13)
- damage (7)
- dealer (6)
- deals (38)
- deals (68)
- debt (5)
- deception (70)
- decision (14)
- decision-making (97)
- delight (4)
- delivery (8)
- dependability (38)
- dependency (31)
- design (44)
- desirability (53)
- development (6)
- devotion (6)
- diet (20)
- differentiation (31)
- difficulty (71)
- disagreement (8)
- discomfort (20)
- disconfirmation (11)
- discrimination (8)
- displays (5)
- disposal (10)
- dissonance (33)
- distraction (6)
- distribution (3)
- dominance (10)
- donate (46)
- drink (28)
- drugs (12)
- duty (7)
- dynamic (8)
- eating (49)
- education (25)
- effectiveness (39)
- efficacy (23)
- efficiency (15)
- effort (60)
- embarrassment (18)
- emotions (345)
- empathy (25)
- employees (81)
- endorsement (15)
- engagement (80)
- enjoyment (113)
- entertaining (47)
- environmentalism (71)
- envy (4)
- equity (32)
- esteem (22)
- ethics (75)
- ethnicity (17)
- ethnocentrism (25)
- evaluation (75)
- excitement (55)
- exclusivity (6)
- exercise (16)
- expectation (2)
- expectations (101)
- expensive (12)
- experience (59)
- experiences (8)
- expertise (57)
- exploitation (7)
- extension (20)
- facilities (14)
- fairness (24)
- fairness (55)
- faith (6)
- familiarity (83)
- family (45)
- fan (11)
- fantasy (25)
- fashion (14)
- fear (25)
- features (33)
- feedback (7)
- feelings (22)
- feelings (15)
- financial (88)
- fitness (5)
- flexibility (7)
- fluency (12)
- food (95)
- foreign (9)
- freedom (20)
- frequency (23)
- friendly (34)
- friends (70)
- frustration (49)
- fun (53)
- future (32)
- gamble (7)
- games (23)
- gender (22)
- gift (6)
- global (6)
- goals (19)
- government (11)
- grocery (33)
- groups (18)
- growth (4)
- guarantee (13)
- habitual (7)
- happiness (73)
- harmful (18)
- hazard (9)
- health (177)
- hedonic (31)
- helpfulness (107)
- home (13)
- honesty (49)
- hostility (11)
- hotel (14)
- humor (11)
- idealism (5)
- ideas (8)
- identification (62)
- image (222)
- importance (73)
- improvement (13)
- impulsive (39)
- incentives (9)
- income (9)
- inculcation (3)
- influence (46)
- information (65)
- innovative (71)
- installation (5)
- insurance (7)
- integration (6)
- integrity (12)
- intelligence (15)
- intensity (14)
- intention (127)
- interaction (71)
- interest (90)
- international (29)
- Internet (34)
- internet (219)
- intoxication (8)
- investments (19)
- involvement (138)
- irritation (44)
- job (7)
- judgment (12)
- justice (22)
- justification (8)
- kindness (8)
- knowledge (173)
- labels (10)
- language (16)
- leadership (14)
- learning (35)
- legal (9)
- legitimate (4)
- leisure (6)
- lifestyle (69)
- likeability (30)
- likeability (49)
- listening (7)
- local (6)
- location (19)
- logical (10)
- logo (6)
- loneliness (9)
- loss (5)
- love (30)
- loyalty (179)
- luxuries (8)
- magazine (6)
- mail (8)
- management (9)
- manipulation (12)
- manufacturer (17)
- marriage (11)
- materialism (24)
- media (21)
- medical (36)
- members (12)
- memory (34)
- message (8)
- mobile (5)
- money (48)
- mood (7)
- morality (26)
- motivation (112)
- movies (25)
- music (24)
- needs (20)
- negotiation (8)
- nervousness (15)
- newness (10)
- news (8)
- nonprofit (10)
- norms (15)
- nostalgia (8)
- novelty (20)
- nutrition (32)
- obligation (15)
- offensive (4)
- openness (12)
- opportunities (5)
- optimism (20)
- order (17)
- organic (11)
- organizational (8)
- orientation (19)
- outcomes (12)
- ownership (21)
- packaging (11)
- parents (54)
- parity (5)
- participation (36)
- patients (5)
- patriotism (11)
- patronage (49)
- pay (5)
- peacefulness (14)
- perception (92)
- performance (67)
- personal (18)
- personality (221)
- personnel (23)
- persuasion (62)
- physician (14)
- planning (31)
- play (17)
- pleasure (70)
- policies (16)
- political (25)
- popularity (11)
- positioning (4)
- possessions (15)
- power (44)
- preference (29)
- presentation (7)
- price (51)
- price (98)
- pride (29)
- privacy (43)
- procedures (6)
- process (6)
- product (184)
- production (12)
- productivity (6)
- professionalism (8)
- profit (8)
- promotions (21)
- protection (28)
- proximity (7)
- publicity (12)
- punishment (12)
- purchase (180)
- purchasing (30)
- qualification (4)
- quality (351)
- quantity (9)
- quit (4)
- radio (4)
- read (25)
- reality (32)
- reasoning (13)
- reciprocity (3)
- recognition (6)
- recommendation (71)
- recovery (6)
- recreation (16)
- recycling (11)
- refunds (8)
- regret (25)
- relationship (1)
- relationships (59)
- relationships (128)
- relevance (74)
- reliability (57)
- religion (12)
- replacement (4)
- representation (8)
- reputation (22)
- resolution (30)
- resources (9)
- respect (31)
- responsibility (71)
- responsiveness (34)
- restaurant (23)
- restriction (10)
- retail (107)
- retailer (63)
- rewards (12)
- risk (85)
- roles (35)
- rules (6)
- sadness (40)
- safety (32)
- sales (19)
- sales (24)
- salespeople (49)
- satisfaction (129)
- satisfaction (222)
- saving (15)
- scarcity (8)
- search (88)
- security (27)
- selection (26)
- selectivity (5)
- self (30)
- self-concept (112)
- self-efficacy (26)
- self-regulation (11)
- sensitivity (24)
- service (44)
- services (233)
- severity (10)
- sex (12)
- sharing (18)
- shopping (222)
- shopping orientation (49)
- signal (8)
- similarity (88)
- size (5)
- skepticism (14)
- skills (19)
- smell (8)
- smoking (12)
- sociability (18)
- social (445)
- social media (12)
- socialization (29)
- society (32)
- sound (9)
- source (11)
- speed (19)
- spiritual (6)
- sponsor (25)
- sports (37)
- stability (10)
- status (86)
- stimulation (26)
- store (93)
- story (8)
- strategy (8)
- strength (20)
- stress (44)
- structure (5)
- students (6)
- style (14)
- success (48)
- superiority (39)
- supplier (5)
- support (17)
- switching (24)
- symbolism (21)
- tangible (8)
- targeting (6)
- task (85)
- taste (25)
- technology (67)
- telephone (5)
- television (63)
- tension (24)
- theater (5)
- threats (18)
- time (103)
- tolerance (4)
- touch (13)
- tradition (8)
- training (4)
- transactions (24)
- trash (6)
- travel (17)
- treatment (21)
- trust (129)
- truth (27)
- typical (16)
- uncertainty (33)
- understanding (83)
- unique (56)
- unusual (17)
- usage (45)
- usefulness (87)
- utilitarian (16)
- value (117)
- values (102)
- variety (29)
- venturesomeness (17)
- verbal (11)
- viewers (10)
- visual (64)
- volunteer (8)
- vote (7)
- wait (6)
- weather (2)
- weight (11)
- willingness (28)
- win (6)
- WOM (32)
- work (12)
- worry (48)
- youthfulness (4)