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Key Words
Each scale is coded with 4 to 6 key words. The key words & number of related scales are listed below..
- ability (10)
- acceptance (47)
- accomplishment (19)
- accuracy (7)
- achievement (24)
- activity (30)
- adaptation (14)
- adoption (28)
- advancement (5)
- advantage (10)
- adventure (10)
- advertising (477)
- advice (52)
- aesthetics (46)
- affect (70)
- affordability (8)
- Age (8)
- agency (14)
- aggression (21)
- agreement (10)
- airlines (15)
- alcohol (5)
- altruism (11)
- ambiguity (10)
- analytical (16)
- anger (54)
- anthropomorphism (13)
- anxiety (46)
- app (5)
- appeal (28)
- appearance (56)
- appreciation (12)
- approach (6)
- appropriateness (73)
- approval (34)
- arousal (84)
- art (11)
- assertiveness (8)
- assessment (9)
- association (17)
- assortment (11)
- atmospherics (24)
- attachment (29)
- attendance (7)
- attention (101)
- attitudes (457)
- attitudes (472)
- attitudes (1271)
- attraction (5)
- attractiveness (75)
- attributions (22)
- authenticity (27)
- authority (14)
- autonomy (37)
- availability (13)
- avoidance (55)
- awareness (21)
- banks (17)
- bargains (13)
- beauty (21)
- behavioral (840)
- beliefs (32)
- believability (51)
- benefits (72)
- benevolence (43)
- blame (14)
- body (21)
- brand (304)
- budgeting (9)
- busyness (6)
- calculate (6)
- capability (24)
- career (5)
- cars (38)
- cause (14)
- celebrity (10)
- certainty (33)
- challenge (11)
- change (22)
- change (32)
- character (9)
- charity (59)
- children (93)
- choice (88)
- citizenship (5)
- clarity (58)
- cleanliness (15)
- client (14)
- closure (5)
- clothing (26)
- co-production (11)
- coercion (5)
- cognition (54)
- color (8)
- comfortable (13)
- commercialization (4)
- commitment (114)
- communication (44)
- community (40)
- company (103)
- comparison (161)
- compatibility (27)
- competence (32)
- competition (43)
- complaining (106)
- complexity (28)
- compliance (14)
- compulsive (7)
- computers (11)
- concern (72)
- confidence (150)
- conflict (16)
- conformity (20)
- confusion (55)
- congruence (101)
- connectedness (16)
- consequences (32)
- conservation (13)
- consistency (18)
- consistency (29)
- consumerism (3)
- contamination (4)
- control (108)
- convenience (93)
- cook (3)
- cooperation (22)
- coordination (7)
- coping (15)
- cost (32)
- coupons (14)
- creativity (39)
- credibility (62)
- credit (11)
- crisis (4)
- cross-cultural (8)
- crowded (7)
- CSR (27)
- culture (60)
- curiosity (28)
- customization (15)
- damage (10)
- dealer (6)
- deals (43)
- deals (67)
- death (6)
- debt (5)
- deception (79)
- decision-making (138)
- delight (6)
- delivery (10)
- demonstrations (5)
- dependability (43)
- dependency (32)
- depletion (5)
- design (54)
- desirability (58)
- development (7)
- devotion (8)
- diet (21)
- differentiation (37)
- difficulty (97)
- disagreement (9)
- disclosure (13)
- discomfort (30)
- disconfirmation (10)
- discount (20)
- discrimination (10)
- disgust (8)
- displays (9)
- disposal (11)
- dissonance (37)
- distraction (12)
- distribution (4)
- dominance (14)
- donate (52)
- drink (32)
- drugs (13)
- duty (10)
- dyads (14)
- dynamic (8)
- eating (59)
- economy (5)
- education (28)
- effectiveness (49)
- efficacy (24)
- efficiency (19)
- effort (78)
- embarrassment (28)
- emotions (409)
- empathy (31)
- employees (103)
- endorsement (17)
- engagement (101)
- enjoyment (127)
- entertaining (50)
- entitlement (7)
- environmentalism (78)
- envy (4)
- equality (19)
- equity (23)
- esteem (29)
- ethics (78)
- ethnicity (21)
- ethnocentrism (26)
- evaluation (84)
- excitement (62)
- exclusivity (6)
- exercise (18)
- expectations (133)
- expensive (15)
- experience (57)
- experiences (18)
- expertise (59)
- exploitation (8)
- extension (22)
- facilities (13)
- Fair Trade (4)
- fairness (33)
- fairness (51)
- faith (6)
- familiarity (89)
- family (47)
- fan (14)
- fantasy (25)
- fashion (16)
- fear (35)
- features (37)
- feedback (14)
- feelings (18)
- feelings (17)
- financial (117)
- fitness (6)
- flexibility (8)
- flow (9)
- fluency (22)
- food (124)
- foreign (9)
- freedom (27)
- frequency (27)
- friendly (53)
- friends (86)
- frustration (55)
- fulfillment (5)
- fun (64)
- future (48)
- gamble (7)
- games (30)
- gender (28)
- gift (7)
- global (8)
- goals (38)
- GOD (5)
- government (11)
- grocery (32)
- groups (30)
- growth (4)
- guarantee (13)
- guilt (19)
- habitual (9)
- happiness (88)
- harmful (28)
- hazard (11)
- health (203)
- hedonic (32)
- helpfulness (127)
- hire (4)
- home (15)
- honesty (58)
- hope (5)
- hostility (15)
- hotel (18)
- humor (13)
- idealism (4)
- ideas (14)
- identification (85)
- illness (5)
- image (236)
- importance (97)
- improvement (24)
- impulsive (42)
- incentives (10)
- income (12)
- inculcation (3)
- influence (67)
- information (87)
- innovative (74)
- inspiration (4)
- installation (5)
- insurance (7)
- integration (7)
- integrity (15)
- intelligence (18)
- intensity (20)
- intention (159)
- interaction (86)
- interest (99)
- international (28)
- Internet (25)
- internet (234)
- intoxication (8)
- intrusive (5)
- investments (35)
- involvement (166)
- irritation (48)
- job (11)
- join (5)
- judgment (13)
- justice (24)
- justification (9)
- kindness (17)
- knowledge (197)
- labels (12)
- language (19)
- leadership (17)
- learning (37)
- legal (11)
- legitimate (5)
- leisure (7)
- lifestyle (72)
- likeability (1)
- likeability (96)
- listening (9)
- local (7)
- location (23)
- logical (10)
- logo (9)
- loneliness (13)
- loss (8)
- love (40)
- loyalty (198)
- luck (12)
- luxuries (9)
- magazine (5)
- mail (8)
- management (9)
- manipulation (13)
- manufacturer (17)
- marriage (15)
- materialism (25)
- meaningful (11)
- media (27)
- medical (38)
- members (12)
- memory (36)
- message (16)
- mobile (12)
- money (52)
- mood (7)
- morality (34)
- motivation (162)
- movement (8)
- movies (27)
- music (25)
- name (6)
- nature (5)
- needs (30)
- negotiation (9)
- nervousness (19)
- newness (14)
- news (8)
- nonprofit (11)
- norms (22)
- nostalgia (9)
- novelty (26)
- nutrition (39)
- obligation (19)
- offensive (11)
- openness (17)
- opportunities (7)
- optimism (24)
- orders (11)
- organic (12)
- organizational (9)
- orientation (27)
- outcomes (20)
- ownership (29)
- packaging (17)
- pain (4)
- parents (66)
- parity (7)
- participation (47)
- past (10)
- patients (6)
- patriotism (11)
- patronage (49)
- pay (5)
- peacefulness (15)
- perception (114)
- performance (86)
- personal (34)
- personality (255)
- personnel (24)
- persuasion (70)
- phone (13)
- photography (8)
- physician (14)
- place (10)
- planning (32)
- play (18)
- pleasure (78)
- policies (15)
- political (28)
- popularity (13)
- positioning (4)
- possessions (21)
- posts (9)
- power (61)
- preference (37)
- presentation (7)
- price (62)
- price (104)
- pride (37)
- privacy (63)
- problem (24)
- procedures (7)
- process (6)
- product (320)
- production (16)
- productivity (6)
- professional (9)
- profit (10)
- promotions (27)
- protection (29)
- proximity (11)
- publicity (12)
- punishment (15)
- purchase (261)
- qualification (4)
- quality (380)
- quantity (16)
- quit (7)
- radio (4)
- ratings (5)
- read (30)
- reality (45)
- reasoning (14)
- reciprocity (7)
- recognition (7)
- recommendation (92)
- recovery (7)
- recreation (17)
- recycling (15)
- redress (14)
- refunds (9)
- regret (30)
- relationships (92)
- relationships (145)
- relevance (81)
- reliability (64)
- religion (12)
- replacement (5)
- representation (8)
- reputation (32)
- resolution (32)
- resources (14)
- respect (37)
- responsibility (85)
- responsiveness (41)
- restaurant (29)
- restriction (18)
- retail (104)
- retailer (67)
- reviews (14)
- rewards (21)
- risk (107)
- robot (3)
- roles (37)
- rules (10)
- rumination (7)
- sacrifice (8)
- sadness (47)
- safety (37)
- sales (20)
- sales (27)
- salespeople (61)
- satisfaction (152)
- satisfaction (234)
- saving (25)
- scarcity (12)
- search (97)
- security (34)
- selection (29)
- selectivity (5)
- self (46)
- self-concept (137)
- self-efficacy (53)
- self-regulation (15)
- senses (5)
- sensitivity (28)
- service (46)
- services (260)
- severity (17)
- sex (13)
- shape (7)
- sharing (22)
- shopping (241)
- shopping orientation (49)
- signal (13)
- similarity (105)
- size (9)
- skepticism (15)
- skills (23)
- smell (10)
- smoking (13)
- sociability (24)
- social (598)
- social class (6)
- social media (27)
- socialization (30)
- society (38)
- softness (5)
- sound (9)
- source (13)
- spatial (8)
- speed (21)
- spiritual (6)
- sponsor (33)
- sports (48)
- stability (14)
- status (103)
- stimulation (31)
- stocks (11)
- store (113)
- story (14)
- strategy (10)
- strength (27)
- stress (54)
- structure (14)
- students (10)
- style (14)
- subscription (7)
- success (60)
- superiority (53)
- supplier (5)
- support (32)
- surprise (11)
- switching (28)
- symbolism (22)
- tangible (11)
- targeting (11)
- task (112)
- taste (30)
- technology (72)
- television (66)
- temperature (6)
- tension (27)
- texture (5)
- theater (5)
- threats (30)
- time (115)
- tolerance (6)
- touch (27)
- touchpoints (4)
- tradition (8)
- training (4)
- transactions (29)
- trash (8)
- travel (21)
- treatment (24)
- trust (140)
- truth (34)
- typical (22)
- uncertainty (45)
- understanding (95)
- unique (71)
- unity (8)
- unusual (20)
- usage (70)
- usefulness (99)
- utilitarian (16)
- vacation (6)
- value (137)
- values (117)
- variety (33)
- venturesomeness (17)
- verbal (14)
- viewers (13)
- visual (85)
- volunteer (8)
- vote (8)
- wait (9)
- warmth (9)
- watch (13)
- weather (5)
- website (22)
- weight (13)
- willingness (41)
- win (11)
- WOM (46)
- work (19)
- worry (55)
- wrong (10)
- youthfulness (4)