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Key Words
Each scale in the database has been coded with between four and six key words. The possible key words are listed below.
- ability (9)
- acceptance (42)
- accomplishment (16)
- achievement (22)
- activity (26)
- adaptation (11)
- adoption (27)
- advancement (5)
- advantage (8)
- adventure (10)
- advertising (434)
- advice (50)
- aesthetics (38)
- affect (56)
- affordability (8)
- Age (8)
- agency (12)
- aggression (15)
- agreement (7)
- airlines (12)
- altruism (8)
- ambiguity (9)
- analytical (15)
- anger (47)
- anthropomorphism (7)
- anxiety (34)
- appeal (19)
- appearance (52)
- appreciation (8)
- approach (6)
- appropriateness (64)
- approval (26)
- arousal (69)
- art (10)
- assertiveness (7)
- assessment (10)
- association (10)
- assortment (11)
- atmospherics (23)
- attachment (18)
- attention (86)
- attitudes (510)
- attitudes (279)
- attitudes (1050)
- attraction (6)
- attractiveness (71)
- attributions (20)
- authenticity (20)
- authority (9)
- autonomy (30)
- availability (13)
- avoidance (44)
- awareness (22)
- banks (15)
- bargains (13)
- beauty (19)
- behavioral (719)
- beliefs (28)
- believability (49)
- benefits (61)
- benevolence (32)
- body (17)
- brand (251)
- budgeting (8)
- busyness (6)
- calculate (6)
- capability (15)
- career (6)
- cars (36)
- celebrity (9)
- certainty (30)
- challenge (8)
- change (17)
- change (25)
- character (8)
- charity (61)
- children (78)
- choice (62)
- citizenship (5)
- clarity (50)
- cleanliness (12)
- client (14)
- closure (4)
- clothing (22)
- co-production (8)
- coercion (5)
- cognition (40)
- comfortable (4)
- commercialization (4)
- commitment (98)
- communication (40)
- community (28)
- company (45)
- comparison (138)
- compatibility (24)
- competence (24)
- competition (34)
- complaining (101)
- complexity (23)
- compliance (9)
- computers (9)
- concern (56)
- confidence (130)
- conflict (14)
- conformity (17)
- confusion (51)
- congruence (86)
- consequences (28)
- conservation (12)
- consistency (20)
- consistency (18)
- consumerism (3)
- control (84)
- convenience (92)
- cooperation (23)
- coordination (6)
- coping (13)
- cost (28)
- coupons (14)
- creativity (34)
- credibility (54)
- credit (11)
- crisis (4)
- cross-cultural (8)
- crowded (4)
- CSR (15)
- culture (53)
- curiosity (25)
- customization (13)
- damage (7)
- dealer (6)
- deals (39)
- deals (68)
- debt (5)
- deception (70)
- decision (14)
- decision-making (98)
- delight (4)
- delivery (8)
- demonstrations (3)
- dependability (38)
- dependency (31)
- design (44)
- desirability (54)
- development (6)
- devotion (6)
- diet (20)
- differentiation (32)
- difficulty (72)
- disagreement (8)
- discomfort (20)
- disconfirmation (11)
- discrimination (8)
- displays (5)
- disposal (10)
- dissonance (33)
- distraction (7)
- distribution (3)
- dominance (11)
- donate (46)
- drink (28)
- drugs (12)
- duty (7)
- dynamic (8)
- eating (50)
- education (25)
- effectiveness (43)
- efficacy (23)
- efficiency (15)
- effort (63)
- embarrassment (18)
- emotions (348)
- empathy (25)
- employees (81)
- endorsement (15)
- engagement (81)
- enjoyment (118)
- entertaining (47)
- environmentalism (70)
- envy (4)
- equity (34)
- esteem (22)
- ethics (77)
- ethnicity (17)
- ethnocentrism (26)
- evaluation (76)
- excitement (55)
- exclusivity (6)
- exercise (17)
- expectations (104)
- expensive (13)
- experience (58)
- experiences (8)
- expertise (57)
- exploitation (7)
- extension (20)
- facilities (14)
- fairness (23)
- fairness (57)
- faith (6)
- familiarity (84)
- family (45)
- fan (11)
- fantasy (25)
- fashion (14)
- fear (25)
- features (33)
- feedback (8)
- feelings (21)
- feelings (16)
- financial (88)
- fitness (6)
- flexibility (7)
- fluency (14)
- food (102)
- foreign (9)
- freedom (20)
- frequency (24)
- friendly (37)
- friends (70)
- frustration (49)
- fun (56)
- future (32)
- gamble (7)
- games (24)
- gender (24)
- gift (6)
- global (7)
- goals (20)
- government (11)
- grocery (33)
- groups (19)
- growth (4)
- guarantee (13)
- guilt (16)
- habitual (8)
- happiness (73)
- harmful (24)
- hazard (11)
- health (187)
- hedonic (31)
- helpfulness (106)
- home (14)
- honesty (50)
- hostility (11)
- hotel (15)
- humor (11)
- idealism (5)
- ideas (9)
- identification (68)
- image (221)
- importance (75)
- improvement (13)
- impulsive (38)
- incentives (9)
- income (9)
- inculcation (3)
- influence (47)
- information (67)
- innovative (71)
- installation (5)
- insurance (7)
- integration (7)
- integrity (12)
- intelligence (16)
- intensity (15)
- intention (131)
- interaction (73)
- interest (91)
- international (27)
- Internet (35)
- internet (220)
- intoxication (8)
- investments (19)
- involvement (143)
- irritation (44)
- job (8)
- judgment (13)
- justice (22)
- justification (8)
- kindness (11)
- knowledge (173)
- labels (10)
- language (15)
- leadership (14)
- learning (35)
- legal (9)
- legitimate (5)
- leisure (7)
- lifestyle (70)
- likeability (81)
- listening (7)
- local (7)
- location (19)
- logical (10)
- logo (8)
- loneliness (10)
- loss (5)
- love (30)
- loyalty (181)
- luxuries (8)
- magazine (6)
- mail (8)
- management (9)
- manipulation (12)
- manufacturer (18)
- marriage (11)
- materialism (24)
- media (21)
- medical (36)
- members (12)
- memory (34)
- message (9)
- mobile (5)
- money (48)
- mood (7)
- morality (27)
- motivation (119)
- movies (25)
- music (24)
- name (4)
- needs (20)
- negotiation (8)
- nervousness (15)
- newness (10)
- news (8)
- nonprofit (10)
- norms (16)
- nostalgia (8)
- novelty (20)
- nutrition (35)
- obligation (14)
- offensive (5)
- openness (12)
- opportunities (5)
- optimism (20)
- order (19)
- organic (11)
- organizational (8)
- orientation (20)
- outcomes (12)
- ownership (21)
- packaging (12)
- parents (54)
- parity (5)
- participation (37)
- patients (5)
- patriotism (11)
- patronage (49)
- pay (5)
- peacefulness (14)
- perception (94)
- performance (68)
- personal (19)
- personality (226)
- personnel (23)
- persuasion (63)
- physician (14)
- planning (31)
- play (18)
- pleasure (72)
- policies (16)
- political (25)
- popularity (12)
- positioning (4)
- possessions (15)
- power (46)
- preference (30)
- presentation (7)
- price (50)
- price (101)
- pride (30)
- privacy (44)
- procedures (6)
- process (6)
- product (195)
- production (12)
- productivity (6)
- professionalism (8)
- profit (8)
- promotions (21)
- protection (28)
- proximity (7)
- publicity (12)
- punishment (12)
- purchase (182)
- purchasing (30)
- qualification (4)
- quality (355)
- quantity (9)
- quit (4)
- radio (4)
- read (28)
- reality (32)
- reasoning (13)
- reciprocity (5)
- recognition (6)
- recommendation (71)
- recovery (6)
- recreation (17)
- recycling (11)
- refunds (8)
- regret (26)
- relationships (62)
- relationships (132)
- relevance (75)
- reliability (57)
- religion (12)
- replacement (4)
- representation (8)
- reputation (23)
- resolution (30)
- resources (9)
- respect (31)
- responsibility (72)
- responsiveness (35)
- restaurant (23)
- restriction (10)
- retail (108)
- retailer (63)
- reviews (4)
- rewards (13)
- risk (89)
- roles (35)
- rules (7)
- sacrifice (4)
- sadness (40)
- safety (32)
- sales (18)
- sales (25)
- salespeople (49)
- satisfaction (130)
- satisfaction (223)
- saving (15)
- scarcity (9)
- search (88)
- security (27)
- selection (26)
- selectivity (5)
- self (32)
- self-concept (115)
- self-efficacy (27)
- self-regulation (13)
- sensitivity (25)
- service (44)
- services (236)
- severity (13)
- sex (12)
- sharing (19)
- shopping (225)
- shopping orientation (49)
- signal (8)
- similarity (91)
- size (5)
- skepticism (14)
- skills (20)
- smell (8)
- smoking (13)
- sociability (19)
- social (464)
- social class (3)
- social media (18)
- socialization (29)
- society (34)
- sound (9)
- source (11)
- spatial (4)
- speed (19)
- spiritual (6)
- sponsor (25)
- sports (37)
- stability (11)
- status (87)
- stimulation (26)
- store (96)
- story (8)
- strategy (8)
- strength (23)
- stress (44)
- structure (5)
- students (8)
- style (14)
- success (49)
- superiority (39)
- supplier (5)
- support (18)
- switching (24)
- symbolism (22)
- tangible (8)
- targeting (6)
- task (92)
- taste (26)
- technology (67)
- telephone (5)
- television (63)
- tension (25)
- theater (5)
- threats (19)
- time (106)
- tolerance (4)
- touch (13)
- tradition (8)
- training (4)
- transactions (25)
- trash (6)
- travel (18)
- treatment (21)
- trust (131)
- truth (27)
- typical (16)
- uncertainty (33)
- understanding (87)
- unique (56)
- unusual (17)
- usage (49)
- usefulness (87)
- utilitarian (16)
- vacation (5)
- value (125)
- values (104)
- variety (29)
- venturesomeness (17)
- verbal (12)
- viewers (10)
- visual (65)
- volunteer (8)
- vote (7)
- wait (7)
- weather (3)
- weight (12)
- willingness (28)
- win (7)
- WOM (34)
- work (14)
- worry (47)
- youthfulness (4)