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Key Words
Each scale is coded with 4 to 6 key words. The key words & number of related scales are listed below..
- ability (10)
- acceptance (46)
- accomplishment (18)
- achievement (24)
- activity (29)
- adaptation (12)
- adoption (27)
- advancement (5)
- advantage (8)
- adventure (10)
- advertising (454)
- advice (52)
- aesthetics (41)
- affect (69)
- affordability (8)
- Age (8)
- agency (12)
- aggression (16)
- agreement (8)
- airlines (15)
- alcohol (3)
- altruism (9)
- ambiguity (9)
- analytical (16)
- anger (51)
- anthropomorphism (10)
- anxiety (41)
- appeal (23)
- appearance (53)
- appreciation (9)
- approach (6)
- appropriateness (69)
- approval (32)
- arousal (77)
- art (11)
- assertiveness (7)
- assessment (11)
- association (13)
- assortment (11)
- atmospherics (24)
- attachment (26)
- attendance (7)
- attention (97)
- attitudes (479)
- attitudes (363)
- attitudes (1188)
- attraction (6)
- attractiveness (75)
- attributions (22)
- authenticity (21)
- authority (10)
- autonomy (35)
- availability (13)
- avoidance (53)
- awareness (21)
- banks (15)
- bargains (13)
- beauty (20)
- behavioral (787)
- beliefs (28)
- believability (51)
- benefits (64)
- benevolence (40)
- blame (14)
- body (20)
- brand (280)
- budgeting (9)
- busyness (6)
- calculate (6)
- capability (21)
- career (6)
- cars (37)
- celebrity (10)
- certainty (33)
- challenge (10)
- change (19)
- change (27)
- character (8)
- charity (68)
- children (87)
- choice (72)
- citizenship (5)
- clarity (54)
- cleanliness (14)
- client (14)
- closure (5)
- clothing (25)
- co-production (11)
- coercion (5)
- cognition (46)
- color (7)
- comfortable (9)
- commercialization (4)
- commitment (107)
- communication (44)
- community (36)
- company (77)
- comparison (146)
- compatibility (27)
- competence (31)
- competition (40)
- complaining (102)
- complexity (25)
- compliance (13)
- compulsivity (5)
- computers (9)
- concern (63)
- confidence (146)
- conflict (15)
- conformity (18)
- confusion (54)
- congruence (94)
- connectedness (8)
- consequences (33)
- conservation (13)
- consistency (18)
- consistency (22)
- consumerism (3)
- contamination (4)
- control (96)
- convenience (93)
- cooperation (22)
- coordination (6)
- coping (14)
- cost (30)
- coupons (14)
- creativity (39)
- credibility (59)
- credit (11)
- crisis (4)
- cross-cultural (8)
- crowded (7)
- CSR (23)
- culture (57)
- curiosity (27)
- customization (13)
- damage (10)
- dealer (6)
- deals (44)
- deals (64)
- death (5)
- debt (5)
- deception (76)
- decision (14)
- decision-making (115)
- delight (6)
- delivery (10)
- demonstrations (5)
- dependability (40)
- dependency (31)
- design (49)
- desirability (58)
- development (7)
- devotion (7)
- diet (21)
- differentiation (36)
- difficulty (83)
- disagreement (9)
- discomfort (28)
- disconfirmation (10)
- discount (18)
- discrimination (8)
- displays (6)
- disposal (11)
- dissonance (36)
- distraction (11)
- distribution (3)
- dominance (13)
- donate (51)
- drink (30)
- drugs (13)
- duty (8)
- dyads (14)
- dynamic (8)
- eating (54)
- economy (3)
- education (28)
- effectiveness (48)
- efficacy (23)
- efficiency (19)
- effort (69)
- embarrassment (23)
- emotions (379)
- empathy (26)
- employees (97)
- endorsement (15)
- engagement (96)
- enjoyment (124)
- entertaining (48)
- environment (1)
- environmentalism (77)
- envy (4)
- equality (16)
- equity (22)
- esteem (26)
- ethics (78)
- ethnicity (17)
- ethnocentrism (26)
- evaluation (82)
- excitement (60)
- exclusivity (6)
- exercise (18)
- expectations (119)
- expensive (14)
- experience (57)
- experiences (15)
- expertise (59)
- exploitation (7)
- extension (21)
- facilities (13)
- fairness (26)
- fairness (56)
- faith (6)
- familiarity (86)
- family (47)
- fan (12)
- fantasy (25)
- fashion (15)
- fear (34)
- features (36)
- feedback (13)
- feelings (20)
- feelings (15)
- financial (105)
- fitness (6)
- flexibility (8)
- flow (6)
- fluency (17)
- food (109)
- foreign (9)
- freedom (24)
- frequency (26)
- friendliness (1)
- friendly (51)
- friends (74)
- frustration (50)
- fulfillment (5)
- fun (62)
- future (43)
- gamble (7)
- games (28)
- gender (27)
- gift (7)
- global (7)
- goals (32)
- government (11)
- grocery (33)
- groups (24)
- growth (4)
- guarantee (13)
- guilt (18)
- habitual (9)
- happiness (79)
- harmful (25)
- hazard (11)
- health (195)
- healthy (1)
- hedonic (32)
- helpfulness (117)
- home (15)
- honesty (55)
- hostility (11)
- hotel (18)
- humor (12)
- idealism (4)
- ideas (14)
- identification (76)
- image (225)
- importance (84)
- improvement (21)
- impulsive (40)
- incentives (10)
- income (10)
- inculcation (3)
- influence (60)
- information (75)
- innovative (72)
- inspiration (3)
- installation (5)
- insurance (7)
- integration (7)
- integrity (13)
- intelligence (18)
- intensity (18)
- intention (146)
- interaction (81)
- interest (98)
- international (27)
- Internet (11)
- internet (248)
- intoxication (9)
- investments (24)
- involvement (159)
- irritation (48)
- job (10)
- judgment (13)
- justice (24)
- justification (8)
- kindness (17)
- knowledge (186)
- labels (12)
- language (16)
- leadership (14)
- learning (37)
- legal (10)
- legitimate (5)
- leisure (7)
- lifestyle (72)
- likeability (2)
- likeability (90)
- listening (8)
- local (7)
- location (22)
- logical (10)
- logo (9)
- loneliness (11)
- loss (7)
- love (37)
- loyalty (189)
- luxuries (8)
- magazine (6)
- mail (8)
- management (9)
- manipulation (13)
- manufacturer (18)
- marriage (14)
- materialism (24)
- media (26)
- medical (38)
- members (12)
- memory (34)
- message (12)
- mobile (5)
- money (52)
- mood (7)
- morality (30)
- motivation (145)
- movies (25)
- music (24)
- name (5)
- nature (4)
- needs (21)
- negotiation (9)
- nervousness (18)
- newness (13)
- news (8)
- nonprofit (11)
- norms (20)
- nostalgia (8)
- novelty (24)
- nutrition (37)
- obligation (15)
- offensive (7)
- openness (16)
- opportunities (6)
- optimism (23)
- orders (11)
- organic (11)
- organizational (9)
- orientation (25)
- outcomes (16)
- ownership (26)
- packaging (14)
- pain (4)
- parents (61)
- parity (5)
- participation (46)
- patients (5)
- patriotism (11)
- patronage (49)
- pay (5)
- peacefulness (14)
- perception (101)
- performance (81)
- personal (23)
- personality (243)
- personnel (23)
- persuasion (69)
- photography (8)
- physician (14)
- planning (31)
- play (18)
- pleasure (75)
- policies (15)
- political (28)
- popularity (12)
- positioning (4)
- possessions (18)
- power (52)
- preference (36)
- presentation (7)
- price (61)
- price (96)
- pride (33)
- privacy (50)
- problem (15)
- problems (3)
- procedures (6)
- process (7)
- product (261)
- production (14)
- productivity (6)
- products (1)
- professionalism (9)
- profit (9)
- promotions (23)
- protection (30)
- proximity (10)
- publicity (12)
- punishment (14)
- purchase (248)
- qualification (4)
- quality (369)
- quantity (11)
- quit (6)
- radio (4)
- ratings (3)
- read (29)
- reality (38)
- reasoning (13)
- reciprocity (5)
- recognition (6)
- recommendation (79)
- recovery (6)
- recreation (17)
- recycling (12)
- redress (11)
- refunds (9)
- regret (28)
- relationships (87)
- relationships (139)
- relevance (79)
- reliability (60)
- religion (16)
- replacement (4)
- representation (8)
- reputation (28)
- resolution (31)
- resources (10)
- respect (35)
- responsibility (77)
- responsiveness (38)
- restaurant (25)
- restriction (17)
- retail (105)
- retailer (67)
- reviews (9)
- rewards (18)
- risk (99)
- robot (2)
- roles (37)
- rules (9)
- rumination (3)
- sacrifice (8)
- sadness (44)
- safety (35)
- sales (21)
- sales (23)
- salespeople (54)
- satisfaction (142)
- satisfaction (229)
- saving (20)
- scarcity (10)
- search (91)
- security (31)
- selection (29)
- selectivity (5)
- self (38)
- self-concept (128)
- self-efficacy (43)
- self-regulation (14)
- sensitivity (27)
- service (46)
- services (247)
- severity (15)
- sex (13)
- sharing (20)
- shopping (235)
- shopping orientation (49)
- signal (9)
- similarity (95)
- size (6)
- skepticism (15)
- skills (22)
- smell (9)
- smoking (13)
- sociability (23)
- social (540)
- social class (3)
- social media (20)
- socialization (29)
- society (35)
- softness (5)
- sound (9)
- source (12)
- spatial (7)
- speed (20)
- spiritual (6)
- sponsor (33)
- sports (47)
- stability (14)
- status (92)
- stimulation (29)
- store (110)
- story (11)
- strategy (8)
- strength (25)
- stress (48)
- structure (12)
- students (10)
- style (13)
- subscription (3)
- success (54)
- superiority (47)
- supplier (5)
- support (26)
- switching (27)
- symbolism (22)
- tangible (10)
- targeting (6)
- task (104)
- taste (29)
- technology (70)
- telephone (7)
- television (66)
- tension (27)
- theater (5)
- threats (27)
- time (113)
- tolerance (5)
- touch (23)
- tradition (8)
- training (4)
- transactions (25)
- trash (6)
- travel (19)
- treatment (23)
- trouble (1)
- trust (136)
- truth (30)
- typical (19)
- uncertainty (41)
- uncertanity (1)
- understanding (92)
- unique (63)
- unusual (20)
- usage (53)
- usefulness (94)
- utilitarian (16)
- vacation (6)
- value (135)
- values (109)
- variety (31)
- venturesomeness (18)
- verbal (12)
- viewers (10)
- visual (72)
- volunteer (8)
- vote (8)
- wait (9)
- watch (12)
- weather (4)
- website (5)
- weight (13)
- willingness (33)
- win (11)
- WOM (42)
- work (18)
- worry (53)
- wrong (8)
- youthfulness (4)