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Key Words
Each scale in the database has been coded with between four and six key words. The possible key words are listed below.
- ability (9)
- acceptance (42)
- accomplishment (18)
- achievement (23)
- activity (27)
- adaptation (11)
- adoption (27)
- advancement (5)
- advantage (7)
- adventure (10)
- advertising (449)
- advice (50)
- aesthetics (39)
- affect (60)
- affordability (8)
- Age (8)
- agency (12)
- aggression (16)
- agreement (7)
- airlines (15)
- altruism (9)
- ambiguity (9)
- analytical (15)
- anger (49)
- anthropomorphism (9)
- anxiety (34)
- appeal (20)
- appearance (53)
- appreciation (9)
- approach (6)
- appropriateness (66)
- approval (29)
- arousal (70)
- art (11)
- assertiveness (7)
- assessment (10)
- association (11)
- assortment (11)
- atmospherics (23)
- attachment (19)
- attention (92)
- attitudes (506)
- attitudes (321)
- attitudes (1108)
- attraction (6)
- attractiveness (72)
- attributions (20)
- authenticity (21)
- authority (10)
- autonomy (32)
- availability (13)
- avoidance (48)
- awareness (21)
- banks (15)
- bargains (13)
- beauty (19)
- behavioral (753)
- beliefs (27)
- believability (50)
- benefits (64)
- benevolence (37)
- body (17)
- brand (266)
- budgeting (9)
- busyness (6)
- calculate (6)
- capability (16)
- career (6)
- cars (36)
- celebrity (9)
- certainty (31)
- challenge (8)
- change (18)
- change (24)
- character (9)
- charity (65)
- children (85)
- choice (70)
- citizenship (5)
- clarity (53)
- cleanliness (13)
- client (14)
- closure (5)
- clothing (23)
- co-production (11)
- coercion (5)
- cognition (41)
- color (6)
- comfortable (6)
- commercialization (4)
- commitment (103)
- communication (43)
- community (29)
- company (64)
- comparison (145)
- compatibility (25)
- competence (27)
- competition (38)
- complaining (101)
- complexity (25)
- compliance (10)
- computers (9)
- concern (58)
- confidence (134)
- conflict (15)
- conformity (18)
- confusion (54)
- congruence (90)
- consequences (28)
- conservation (13)
- consistency (20)
- consistency (19)
- consumerism (3)
- control (87)
- convenience (92)
- cooperation (23)
- coordination (6)
- coping (13)
- cost (30)
- coupons (14)
- creativity (37)
- credibility (56)
- credit (11)
- crisis (4)
- cross-cultural (8)
- crowded (6)
- CSR (23)
- culture (53)
- curiosity (25)
- customization (13)
- damage (7)
- dealer (6)
- deals (39)
- deals (68)
- debt (5)
- deception (73)
- decision (14)
- decision-making (107)
- delight (5)
- delivery (10)
- demonstrations (5)
- dependability (39)
- dependency (31)
- design (48)
- desirability (56)
- development (7)
- devotion (6)
- diet (20)
- differentiation (34)
- difficulty (80)
- disagreement (9)
- discomfort (22)
- disconfirmation (11)
- discrimination (8)
- displays (6)
- disposal (11)
- dissonance (35)
- distraction (8)
- distribution (3)
- dominance (12)
- donate (48)
- drink (28)
- drugs (13)
- duty (7)
- dynamic (8)
- eating (50)
- education (25)
- effectiveness (46)
- efficacy (23)
- efficiency (16)
- effort (66)
- embarrassment (22)
- emotions (357)
- empathy (26)
- employees (91)
- endorsement (15)
- engagement (89)
- enjoyment (121)
- entertaining (47)
- environmentalism (75)
- envy (4)
- equity (34)
- esteem (24)
- ethics (77)
- ethnicity (17)
- ethnocentrism (26)
- evaluation (78)
- excitement (56)
- exclusivity (6)
- exercise (18)
- expectations (109)
- expensive (13)
- experience (58)
- experiences (14)
- expertise (58)
- exploitation (7)
- extension (20)
- facilities (13)
- fairness (27)
- fairness (56)
- faith (6)
- familiarity (85)
- family (46)
- fan (12)
- fantasy (25)
- fashion (14)
- fear (28)
- features (35)
- feedback (12)
- feelings (21)
- feelings (16)
- financial (91)
- fitness (6)
- flexibility (7)
- fluency (16)
- food (102)
- foreign (9)
- freedom (21)
- frequency (24)
- friendly (42)
- friends (72)
- frustration (49)
- fun (59)
- future (36)
- gamble (7)
- games (27)
- gender (26)
- gift (6)
- global (7)
- goals (26)
- government (11)
- grocery (33)
- groups (19)
- growth (4)
- guarantee (13)
- guilt (16)
- habitual (8)
- happiness (75)
- harmful (24)
- hazard (11)
- health (192)
- hedonic (32)
- helpfulness (109)
- home (14)
- honesty (52)
- hostility (11)
- hotel (17)
- humor (11)
- idealism (4)
- ideas (14)
- identification (69)
- image (223)
- importance (77)
- improvement (15)
- impulsive (39)
- incentives (10)
- income (10)
- inculcation (3)
- influence (52)
- information (71)
- innovative (72)
- installation (5)
- insurance (7)
- integration (7)
- integrity (13)
- intelligence (16)
- intensity (15)
- intention (140)
- interaction (78)
- interest (95)
- international (27)
- Internet (44)
- internet (218)
- intoxication (8)
- investments (19)
- involvement (151)
- irritation (45)
- job (8)
- judgment (12)
- justice (23)
- justification (8)
- kindness (11)
- knowledge (177)
- labels (12)
- language (15)
- leadership (14)
- learning (36)
- legal (9)
- legitimate (5)
- leisure (7)
- lifestyle (70)
- likeability (85)
- listening (8)
- local (7)
- location (19)
- logical (10)
- logo (8)
- loneliness (10)
- loss (6)
- love (30)
- loyalty (187)
- luxuries (8)
- magazine (6)
- mail (8)
- management (9)
- manipulation (13)
- manufacturer (18)
- marriage (12)
- materialism (24)
- media (27)
- medical (37)
- members (12)
- memory (34)
- message (12)
- mobile (5)
- money (50)
- mood (7)
- morality (29)
- motivation (129)
- movies (26)
- music (24)
- name (5)
- nature (3)
- needs (20)
- negotiation (9)
- nervousness (15)
- newness (11)
- news (8)
- nonprofit (11)
- norms (18)
- nostalgia (8)
- novelty (23)
- nutrition (35)
- obligation (15)
- offensive (5)
- openness (13)
- opportunities (5)
- optimism (22)
- order (19)
- organic (11)
- organizational (9)
- orientation (21)
- outcomes (14)
- ownership (21)
- packaging (13)
- parents (61)
- parity (5)
- participation (41)
- patients (5)
- patriotism (11)
- patronage (49)
- pay (5)
- peacefulness (14)
- perception (95)
- performance (75)
- personal (21)
- personality (228)
- personnel (23)
- persuasion (68)
- photography (8)
- physician (14)
- planning (31)
- play (18)
- pleasure (74)
- policies (15)
- political (27)
- popularity (12)
- positioning (4)
- possessions (17)
- power (47)
- preference (35)
- presentation (7)
- price (52)
- price (105)
- pride (33)
- privacy (50)
- problem (14)
- procedures (6)
- process (6)
- product (236)
- production (13)
- productivity (6)
- professionalism (8)
- profit (9)
- promotions (21)
- protection (28)
- proximity (9)
- publicity (12)
- punishment (13)
- purchase (197)
- purchasing (30)
- qualification (4)
- quality (363)
- quantity (10)
- quit (6)
- radio (4)
- read (29)
- reality (34)
- reasoning (13)
- reciprocity (5)
- recognition (6)
- recommendation (75)
- recovery (5)
- recreation (17)
- recycling (12)
- refunds (8)
- regret (27)
- relationships (77)
- relationships (129)
- relevance (75)
- reliability (59)
- religion (13)
- replacement (4)
- representation (8)
- reputation (26)
- resolution (31)
- resources (10)
- respect (33)
- responsibility (72)
- responsiveness (37)
- restaurant (23)
- restriction (13)
- retail (106)
- retailer (67)
- reviews (7)
- rewards (13)
- risk (92)
- roles (35)
- rules (8)
- sacrifice (4)
- sadness (41)
- safety (33)
- sales (18)
- sales (26)
- salespeople (52)
- satisfaction (138)
- satisfaction (228)
- saving (16)
- scarcity (10)
- search (89)
- security (28)
- selection (28)
- selectivity (5)
- self (34)
- self-concept (119)
- self-efficacy (32)
- self-regulation (13)
- sensitivity (26)
- service (44)
- services (243)
- severity (14)
- sex (12)
- sharing (19)
- shopping (235)
- shopping orientation (49)
- signal (8)
- similarity (93)
- size (6)
- skepticism (15)
- skills (20)
- smell (8)
- smoking (13)
- sociability (19)
- social (487)
- social class (3)
- social media (19)
- socialization (29)
- society (34)
- sound (9)
- source (12)
- spatial (6)
- speed (20)
- spiritual (6)
- sponsor (28)
- sports (43)
- stability (12)
- status (88)
- stimulation (28)
- store (108)
- story (10)
- strategy (8)
- strength (24)
- stress (44)
- structure (6)
- students (8)
- style (13)
- success (49)
- superiority (41)
- supplier (5)
- support (22)
- switching (27)
- symbolism (22)
- tangible (8)
- targeting (6)
- task (98)
- taste (26)
- technology (70)
- telephone (5)
- television (65)
- tension (25)
- theater (5)
- threats (22)
- time (109)
- tolerance (4)
- touch (16)
- tradition (8)
- training (4)
- transactions (25)
- trash (6)
- travel (18)
- treatment (23)
- trust (134)
- truth (28)
- typical (18)
- uncertainty (36)
- understanding (91)
- unique (60)
- unusual (18)
- usage (52)
- usefulness (93)
- utilitarian (16)
- vacation (5)
- value (130)
- values (106)
- variety (31)
- venturesomeness (17)
- verbal (12)
- viewers (11)
- visual (67)
- volunteer (8)
- vote (7)
- wait (7)
- weather (3)
- weight (12)
- willingness (32)
- win (8)
- WOM (37)
- work (14)
- worry (47)
- wrong (7)
- youthfulness (4)