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Key Words
Each scale in the database has been coded with between four and six key words. The possible key words are listed below.
- ability (9)
- acceptance (38)
- accomplishment (16)
- achievement (18)
- activity (24)
- adaptation (11)
- adoption (27)
- advancement (5)
- advantage (8)
- adventure (9)
- advertising (424)
- advice (50)
- aesthetics (35)
- affect (54)
- affordability (7)
- Age (8)
- agency (12)
- aggression (13)
- agreement (8)
- airlines (12)
- altruism (8)
- ambiguity (9)
- analytical (14)
- anger (46)
- anthropomorphism (5)
- anxiety (33)
- appeal (17)
- appearance (48)
- appreciation (7)
- approach (6)
- appropriateness (59)
- approval (24)
- arousal (69)
- art (6)
- assertiveness (7)
- assessment (9)
- association (9)
- assortment (11)
- atmospherics (23)
- attachment (16)
- attention (77)
- attitudes (538)
- attitudes (258)
- attitudes (953)
- attraction (5)
- attractiveness (69)
- attributions (16)
- authenticity (17)
- authority (9)
- autonomy (29)
- availability (12)
- avoidance (42)
- awareness (20)
- banks (12)
- bargains (13)
- beauty (18)
- behavioral (676)
- beliefs (26)
- believability (50)
- benefits (57)
- benevolence (31)
- body (12)
- brand (237)
- budgeting (8)
- calculate (6)
- capability (14)
- career (6)
- cars (36)
- celebrity (8)
- certainty (29)
- challenge (8)
- change (15)
- change (23)
- character (8)
- charity (61)
- children (78)
- choice (60)
- citizenship (5)
- clarity (47)
- cleanliness (12)
- client (14)
- closure (3)
- clothing (22)
- co-production (7)
- coercion (5)
- cognition (39)
- comfortable (2)
- commercialization (4)
- commitment (93)
- communication (39)
- community (27)
- company (31)
- comparison (135)
- compatibility (23)
- competence (21)
- competition (33)
- complaining (102)
- complexity (21)
- compliance (9)
- computers (9)
- concern (54)
- confidence (126)
- conflict (13)
- conformity (16)
- confusion (51)
- congruence (81)
- consequences (27)
- conservation (12)
- consistency (20)
- consistency (18)
- consumerism (3)
- control (79)
- convenience (91)
- cooperation (20)
- coordination (6)
- coping (13)
- cost (26)
- coupons (14)
- creativity (31)
- credibility (52)
- credit (10)
- cross-cultural (8)
- CSR (13)
- culture (51)
- curiosity (25)
- customization (13)
- dealer (6)
- deals (41)
- deals (63)
- debt (5)
- deception (68)
- decision (14)
- decision-making (95)
- delight (4)
- delivery (5)
- dependability (37)
- dependency (31)
- design (40)
- desirability (51)
- development (6)
- devotion (6)
- diet (21)
- differentiation (30)
- difficulty (67)
- disagreement (8)
- discomfort (19)
- disconfirmation (11)
- discrimination (8)
- displays (5)
- disposal (9)
- dissonance (33)
- distraction (5)
- distribution (3)
- dominance (9)
- donate (46)
- drink (27)
- drugs (12)
- duty (7)
- dynamic (8)
- eating (44)
- education (25)
- effectiveness (38)
- efficacy (23)
- efficiency (15)
- effort (59)
- embarrassment (18)
- emotions (331)
- empathy (25)
- employees (80)
- endorsement (15)
- engagement (76)
- enjoyment (111)
- entertaining (46)
- environmentalism (66)
- envy (4)
- equity (30)
- esteem (22)
- ethics (74)
- ethnicity (17)
- ethnocentrism (25)
- evaluation (75)
- excitement (54)
- exclusivity (6)
- exercise (16)
- expectation (1)
- expectations (98)
- expensive (10)
- experience (58)
- experiences (8)
- expertise (57)
- exploitation (7)
- extension (20)
- facilities (14)
- fairness (24)
- fairness (53)
- familiarity (80)
- family (45)
- fan (11)
- fantasy (25)
- fashion (14)
- fear (25)
- features (33)
- feedback (7)
- feelings (23)
- feelings (14)
- financial (81)
- fitness (5)
- flexibility (7)
- fluency (11)
- food (91)
- foreign (9)
- freedom (19)
- frequency (22)
- friendly (33)
- friends (70)
- frustration (48)
- fun (53)
- future (31)
- gamble (7)
- games (23)
- gender (22)
- gift (4)
- global (6)
- goals (18)
- government (11)
- grocery (33)
- groups (18)
- growth (3)
- guarantee (12)
- happiness (70)
- harmful (13)
- hazard (7)
- health (174)
- hedonic (31)
- helpfulness (105)
- home (12)
- honesty (47)
- hostility (11)
- hotel (14)
- humor (11)
- idealism (5)
- ideas (6)
- identification (60)
- image (213)
- importance (71)
- improvement (12)
- impulsive (39)
- incentives (9)
- income (7)
- inculcation (3)
- influence (46)
- information (60)
- innovative (70)
- installation (5)
- insurance (7)
- integration (5)
- integrity (11)
- intelligence (15)
- intensity (14)
- intention (120)
- interaction (69)
- interest (89)
- international (29)
- Internet (26)
- internet (215)
- intoxication (8)
- investments (18)
- involvement (135)
- irritation (44)
- job (6)
- judgment (11)
- justice (21)
- justification (8)
- kindness (7)
- knowledge (171)
- labels (10)
- language (15)
- leadership (14)
- learning (35)
- legal (9)
- legitimate (4)
- leisure (5)
- lifestyle (67)
- likeability (28)
- likeability (49)
- listening (7)
- local (6)
- location (19)
- logical (10)
- logo (5)
- loneliness (8)
- loss (5)
- love (29)
- loyalty (172)
- luxuries (7)
- magazine (6)
- mail (8)
- management (9)
- manipulation (10)
- manufacturer (17)
- marriage (11)
- materialism (24)
- media (21)
- medical (36)
- members (12)
- memory (31)
- message (8)
- mobile (5)
- money (40)
- mood (7)
- morality (26)
- motivation (107)
- movies (25)
- music (24)
- needs (18)
- negotiation (6)
- nervousness (15)
- newness (9)
- news (7)
- nonprofit (10)
- norms (15)
- nostalgia (6)
- novelty (19)
- nutrition (31)
- obligation (13)
- openness (11)
- opportunities (5)
- optimism (20)
- order (16)
- organic (11)
- organizational (7)
- orientation (19)
- outcomes (12)
- ownership (21)
- packaging (10)
- parents (54)
- parity (5)
- participation (35)
- patients (5)
- patriotism (11)
- patronage (48)
- pay (4)
- peacefulness (14)
- perception (89)
- performance (66)
- personal (17)
- personality (209)
- personnel (23)
- persuasion (61)
- physician (14)
- planning (31)
- play (17)
- pleasure (68)
- policies (15)
- political (25)
- popularity (10)
- positioning (4)
- possessions (15)
- power (40)
- preference (29)
- presentation (7)
- price (52)
- price (91)
- pride (27)
- privacy (39)
- procedures (6)
- process (6)
- product (166)
- production (11)
- productivity (6)
- professionalism (7)
- profit (7)
- promotions (20)
- protection (26)
- proximity (6)
- publicity (12)
- punishment (11)
- purchase (169)
- purchasing (30)
- qualification (4)
- quality (341)
- quantity (6)
- quit (4)
- radio (4)
- read (23)
- reality (31)
- reasoning (13)
- recognition (6)
- recommendation (70)
- recovery (6)
- recreation (15)
- recycling (11)
- refunds (7)
- regret (24)
- relationships (63)
- relationships (118)
- relevance (73)
- reliability (55)
- religion (14)
- replacement (4)
- representation (8)
- reputation (21)
- resolution (30)
- resources (7)
- respect (29)
- responsibility (69)
- responsiveness (34)
- restaurant (22)
- restriction (10)
- retail (108)
- retailer (59)
- rewards (12)
- risk (83)
- roles (35)
- rules (6)
- sadness (39)
- safety (28)
- sales (19)
- sales (23)
- salespeople (45)
- satisfaction (129)
- satisfaction (218)
- saving (11)
- scarcity (6)
- search (87)
- security (26)
- selection (25)
- selectivity (5)
- self (29)
- self-concept (108)
- self-efficacy (24)
- self-regulation (11)
- sensitivity (23)
- service (44)
- services (231)
- severity (10)
- sex (12)
- sharing (17)
- shopping (222)
- shopping orientation (48)
- signal (8)
- similarity (86)
- size (4)
- skepticism (13)
- skills (18)
- smell (6)
- smoking (12)
- sociability (17)
- social (424)
- social media (11)
- socialization (29)
- society (30)
- sound (8)
- source (11)
- speed (18)
- spiritual (5)
- sponsor (25)
- sports (37)
- stability (10)
- status (78)
- stimulation (26)
- store (92)
- story (8)
- strategy (8)
- strength (19)
- stress (41)
- structure (5)
- students (6)
- style (14)
- success (44)
- superiority (38)
- supplier (4)
- support (17)
- switching (24)
- symbolism (21)
- targeting (5)
- task (85)
- taste (25)
- technology (67)
- telephone (4)
- television (62)
- tension (24)
- theater (5)
- threats (15)
- time (100)
- tolerance (4)
- touch (13)
- tradition (7)
- training (4)
- transactions (22)
- trash (5)
- travel (17)
- treatment (20)
- trust (124)
- truth (27)
- typical (16)
- uncertainty (29)
- understanding (79)
- unique (55)
- unusual (17)
- usage (42)
- usefulness (87)
- utilitarian (16)
- value (112)
- values (101)
- variety (28)
- venturesomeness (17)
- verbal (10)
- viewers (10)
- visual (59)
- volunteer (8)
- vote (7)
- wait (6)
- weather (2)
- weight (11)
- willingness (25)
- win (6)
- WOM (29)
- work (10)
- worry (46)
- youthfulness (4)