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Key Words
Each scale is coded with 4 to 6 key words. The key words & number of related scales are listed below..
- ability (10)
- acceptance (46)
- accomplishment (18)
- achievement (24)
- activity (29)
- adaptation (13)
- adoption (27)
- advancement (5)
- advantage (8)
- adventure (10)
- advertising (461)
- advice (52)
- aesthetics (42)
- affect (69)
- affordability (8)
- Age (8)
- agency (12)
- aggression (21)
- agreement (10)
- airlines (15)
- alcohol (3)
- altruism (9)
- ambiguity (9)
- analytical (16)
- anger (53)
- anthropomorphism (12)
- anxiety (42)
- app (5)
- appeal (24)
- appearance (53)
- appreciation (9)
- approach (6)
- appropriateness (70)
- approval (32)
- arousal (81)
- art (11)
- assertiveness (8)
- assessment (11)
- association (15)
- assortment (11)
- atmospherics (24)
- attachment (26)
- attendance (7)
- attention (97)
- attitudes (473)
- attitudes (410)
- attitudes (1210)
- attraction (6)
- attractiveness (75)
- attributions (22)
- authenticity (22)
- authority (13)
- autonomy (36)
- availability (13)
- avoidance (54)
- awareness (21)
- banks (17)
- bargains (13)
- beauty (20)
- behavioral (815)
- beliefs (28)
- believability (51)
- benefits (68)
- benevolence (40)
- blame (14)
- body (20)
- brand (296)
- budgeting (9)
- busyness (6)
- calculate (6)
- capability (24)
- career (6)
- cars (38)
- celebrity (10)
- certainty (33)
- challenge (10)
- change (20)
- change (29)
- character (8)
- charity (68)
- children (93)
- choice (78)
- citizenship (5)
- clarity (54)
- cleanliness (14)
- client (14)
- closure (5)
- clothing (25)
- co-production (11)
- coercion (5)
- cognition (48)
- color (7)
- comfortable (9)
- commercialization (4)
- commitment (111)
- communication (45)
- community (38)
- company (86)
- comparison (155)
- compatibility (27)
- competence (31)
- competition (40)
- complaining (103)
- complexity (25)
- compliance (14)
- compulsivity (6)
- computers (11)
- concern (65)
- confidence (147)
- conflict (16)
- conformity (19)
- confusion (55)
- congruence (96)
- connectedness (9)
- connectiveness (3)
- consequences (34)
- conservation (13)
- consistency (19)
- consistency (22)
- consumerism (3)
- contamination (4)
- control (102)
- convenience (93)
- cooperation (22)
- coordination (7)
- coping (14)
- cost (31)
- coupons (14)
- creativity (39)
- credibility (61)
- credit (12)
- crisis (4)
- cross-cultural (8)
- crowded (7)
- CSR (26)
- culture (60)
- curiosity (28)
- customization (15)
- damage (10)
- dealer (6)
- deals (43)
- deals (66)
- death (5)
- debt (5)
- deception (76)
- decision-making (129)
- delight (6)
- delivery (10)
- demonstrations (5)
- dependability (41)
- dependency (32)
- design (54)
- desirability (58)
- development (7)
- devotion (8)
- diet (21)
- differentiation (37)
- difficulty (83)
- disagreement (9)
- discomfort (29)
- disconfirmation (10)
- discount (19)
- discrimination (9)
- displays (6)
- disposal (11)
- dissonance (36)
- distraction (11)
- distribution (3)
- dominance (13)
- donate (53)
- drink (30)
- drugs (13)
- duty (8)
- dyads (14)
- dynamic (8)
- eating (55)
- economy (3)
- education (28)
- effectiveness (49)
- efficacy (23)
- efficiency (19)
- effort (71)
- embarrassment (23)
- emotions (390)
- empathy (27)
- employees (99)
- endorsement (15)
- engagement (99)
- enjoyment (126)
- entertaining (49)
- environmentalism (78)
- envy (4)
- equality (16)
- equity (22)
- esteem (28)
- ethics (79)
- ethnicity (20)
- ethnocentrism (26)
- evaluation (82)
- excitement (63)
- exclusivity (6)
- exercise (18)
- expectations (122)
- expensive (15)
- experience (57)
- experiences (17)
- expertise (59)
- exploitation (7)
- extension (21)
- facilities (13)
- fairness (27)
- fairness (56)
- faith (6)
- familiarity (87)
- family (47)
- fan (14)
- fantasy (25)
- fashion (15)
- fear (34)
- features (37)
- feedback (14)
- feelings (17)
- feelings (18)
- financial (121)
- fitness (6)
- flexibility (8)
- flow (8)
- fluency (17)
- food (110)
- foreign (9)
- freedom (25)
- frequency (26)
- friendly (51)
- friends (80)
- frustration (50)
- fulfillment (5)
- fun (63)
- future (47)
- gamble (7)
- games (30)
- gender (28)
- gift (7)
- global (7)
- goals (34)
- GOD (5)
- government (11)
- grocery (33)
- groups (25)
- growth (4)
- guarantee (13)
- guilt (18)
- habitual (9)
- happiness (81)
- harmful (26)
- hazard (11)
- health (202)
- hedonic (32)
- helpfulness (122)
- home (15)
- honesty (55)
- hostility (15)
- hotel (18)
- humor (12)
- idealism (4)
- ideas (14)
- identification (79)
- image (229)
- importance (90)
- improvement (23)
- impulsive (40)
- incentives (10)
- income (11)
- inculcation (3)
- influence (63)
- information (79)
- innovative (74)
- inspiration (4)
- installation (5)
- insurance (7)
- integration (7)
- integrity (13)
- intelligence (18)
- intensity (19)
- intention (154)
- interaction (82)
- interest (98)
- international (27)
- Internet (15)
- internet (245)
- intoxication (9)
- intrusive (3)
- investments (35)
- involvement (163)
- irritation (48)
- job (10)
- judgment (13)
- justice (24)
- justification (8)
- kindness (17)
- knowledge (192)
- labels (12)
- language (19)
- leadership (16)
- learning (37)
- legal (11)
- legitimate (5)
- leisure (7)
- lifestyle (72)
- likeability (91)
- listening (8)
- local (7)
- location (22)
- logical (10)
- logo (9)
- loneliness (12)
- loss (8)
- love (40)
- loyalty (195)
- luxuries (8)
- magazine (6)
- mail (8)
- management (9)
- manipulation (13)
- manufacturer (18)
- marriage (14)
- materialism (24)
- media (27)
- medical (39)
- members (12)
- memory (34)
- message (12)
- mobile (12)
- money (52)
- mood (7)
- morality (32)
- motivation (147)
- movement (6)
- movies (25)
- music (24)
- name (6)
- nature (4)
- needs (25)
- negotiation (9)
- nervousness (18)
- newness (14)
- news (8)
- nonprofit (11)
- norms (21)
- nostalgia (8)
- novelty (25)
- nutrition (37)
- obligation (16)
- offensive (7)
- openness (16)
- opportunities (6)
- optimism (23)
- orders (11)
- organic (11)
- organizational (9)
- orientation (25)
- outcomes (16)
- ownership (27)
- packaging (15)
- pain (4)
- parents (66)
- parity (6)
- participation (47)
- past (9)
- patients (6)
- patriotism (11)
- patronage (49)
- pay (5)
- peacefulness (14)
- perception (104)
- performance (85)
- personal (27)
- personality (244)
- personnel (23)
- persuasion (69)
- photography (8)
- physician (14)
- planning (31)
- play (18)
- pleasure (76)
- policies (15)
- political (28)
- popularity (12)
- positioning (4)
- possessions (19)
- power (56)
- preference (37)
- presentation (7)
- price (61)
- price (97)
- pride (33)
- privacy (51)
- problem (17)
- problems (3)
- procedures (6)
- process (7)
- product (287)
- production (14)
- productivity (6)
- professional (8)
- profit (9)
- promotions (24)
- protection (30)
- proximity (10)
- publicity (12)
- punishment (14)
- purchase (252)
- qualification (4)
- quality (371)
- quantity (11)
- quit (6)
- radio (4)
- ratings (3)
- read (30)
- reality (43)
- reasoning (13)
- reciprocity (5)
- recognition (7)
- recommendation (82)
- recovery (6)
- recreation (17)
- recycling (14)
- redress (11)
- refunds (9)
- regret (28)
- relationships (88)
- relationships (141)
- relevance (79)
- reliability (60)
- religion (12)
- replacement (5)
- representation (8)
- reputation (30)
- resolution (31)
- resources (12)
- respect (36)
- responsibility (82)
- responsiveness (40)
- restaurant (27)
- restriction (18)
- retail (105)
- retailer (69)
- reviews (10)
- rewards (19)
- risk (103)
- robot (3)
- roles (37)
- rules (10)
- rumination (6)
- sacrifice (8)
- sadness (45)
- safety (35)
- sales (20)
- sales (25)
- salespeople (58)
- satisfaction (142)
- satisfaction (234)
- saving (23)
- scarcity (10)
- search (93)
- security (33)
- selection (29)
- selectivity (5)
- self (39)
- self-concept (129)
- self-efficacy (48)
- self-regulation (14)
- senses (5)
- sensitivity (27)
- service (46)
- services (250)
- severity (15)
- sex (13)
- sharing (20)
- shopping (238)
- shopping orientation (49)
- signal (11)
- similarity (97)
- size (7)
- skepticism (15)
- skills (23)
- smell (9)
- smoking (13)
- sociability (23)
- social (560)
- social class (3)
- social media (23)
- socialization (29)
- society (35)
- softness (5)
- sound (9)
- source (13)
- spatial (8)
- speed (22)
- spiritual (6)
- sponsor (33)
- sports (48)
- stability (14)
- status (100)
- stimulation (30)
- store (111)
- story (13)
- strategy (8)
- strength (27)
- stress (49)
- structure (12)
- students (10)
- style (14)
- subscription (7)
- success (54)
- superiority (52)
- supplier (5)
- support (29)
- switching (28)
- symbolism (22)
- tangible (10)
- targeting (10)
- task (107)
- taste (29)
- technology (71)
- telephone (8)
- television (66)
- tension (27)
- theater (5)
- threats (29)
- time (111)
- tolerance (5)
- touch (24)
- touchpoints (4)
- tradition (8)
- training (4)
- transactions (27)
- trash (6)
- travel (19)
- treatment (24)
- trust (138)
- truth (31)
- typical (20)
- uncertainty (41)
- understanding (94)
- unique (68)
- united (3)
- unusual (20)
- usage (62)
- usefulness (98)
- utilitarian (16)
- vacation (6)
- value (138)
- values (109)
- variety (32)
- venturesomeness (18)
- verbal (14)
- viewers (10)
- visual (76)
- volunteer (8)
- vote (8)
- wait (9)
- watch (12)
- weather (4)
- website (14)
- weight (13)
- willingness (37)
- win (11)
- WOM (43)
- work (18)
- worry (54)
- wrong (8)
- youthfulness (4)