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Key Words
Each scale is coded with 4 to 6 key words. The key words & number of related scales are listed below..
- ability (10)
- acceptance (45)
- accomplishment (18)
- achievement (24)
- activity (27)
- adaptation (11)
- adoption (27)
- advancement (5)
- advantage (7)
- adventure (10)
- advertising (454)
- advice (50)
- aesthetics (40)
- affect (66)
- affordability (8)
- Age (8)
- agency (12)
- aggression (16)
- agreement (8)
- airlines (15)
- alcohol (3)
- altruism (9)
- ambiguity (9)
- analytical (16)
- anger (50)
- anthropomorphism (10)
- anxiety (37)
- appeal (21)
- appearance (52)
- appreciation (9)
- approach (6)
- appropriateness (67)
- approval (31)
- arousal (72)
- art (11)
- assertiveness (7)
- assessment (11)
- association (13)
- assortment (11)
- atmospherics (23)
- attachment (21)
- attend (7)
- attention (93)
- attitudes (487)
- attitudes (341)
- attitudes (1147)
- attraction (6)
- attractiveness (72)
- attributions (21)
- authenticity (21)
- authority (10)
- autonomy (34)
- availability (13)
- avoidance (52)
- awareness (21)
- banks (15)
- bargains (13)
- beauty (20)
- behavioral (773)
- beliefs (27)
- believability (51)
- benefits (64)
- benevolence (40)
- blame (13)
- body (18)
- brand (275)
- budgeting (9)
- busyness (6)
- calculate (6)
- capability (20)
- career (6)
- cars (37)
- celebrity (10)
- certainty (33)
- challenge (9)
- change (20)
- change (26)
- character (9)
- charity (68)
- children (87)
- choice (72)
- citizenship (5)
- clarity (53)
- cleanliness (14)
- client (14)
- closure (5)
- clothing (24)
- co-production (11)
- coercion (5)
- cognition (43)
- color (6)
- comfortable (7)
- commercialization (4)
- commitment (104)
- communication (44)
- community (30)
- company (71)
- comparison (146)
- compatibility (27)
- competence (29)
- competition (39)
- complaining (101)
- complexity (25)
- compliance (10)
- computers (9)
- concern (60)
- confidence (142)
- conflict (15)
- conformity (18)
- confusion (54)
- congruence (92)
- consequences (30)
- conservation (13)
- consistency (18)
- consistency (22)
- consumerism (3)
- contamination (4)
- control (94)
- convenience (92)
- cooperation (22)
- coordination (6)
- coping (13)
- cost (30)
- coupons (14)
- creativity (38)
- credibility (58)
- credit (11)
- crisis (4)
- cross-cultural (8)
- crowded (6)
- CSR (23)
- culture (53)
- curiosity (26)
- customization (13)
- damage (7)
- dealer (6)
- deals (37)
- deals (69)
- death (5)
- debt (5)
- deception (76)
- decision (14)
- decision-making (113)
- delight (5)
- delivery (10)
- demonstrations (5)
- dependability (39)
- dependency (31)
- design (49)
- desirability (58)
- development (7)
- devotion (6)
- diet (20)
- differentiation (35)
- difficulty (81)
- disagreement (9)
- discomfort (25)
- disconfirmation (9)
- discount (18)
- discrimination (8)
- displays (6)
- disposal (11)
- dissonance (35)
- distraction (8)
- distribution (3)
- dominance (12)
- donate (51)
- drink (29)
- drugs (13)
- duty (7)
- dyads (14)
- dynamic (8)
- eating (51)
- economy (3)
- education (26)
- effectiveness (46)
- efficacy (23)
- efficiency (17)
- effort (68)
- embarrassment (23)
- emotions (363)
- empathy (26)
- employees (95)
- endorsement (15)
- engagement (93)
- enjoyment (122)
- entertaining (47)
- environmentalism (76)
- envy (4)
- equality (16)
- equity (22)
- esteem (24)
- ethics (78)
- ethnicity (17)
- ethnocentrism (26)
- evaluation (81)
- excitement (56)
- exclusivity (6)
- exercise (18)
- expectations (114)
- expensive (13)
- experience (58)
- experiences (15)
- expertise (59)
- exploitation (7)
- extension (21)
- facilities (13)
- fairness (27)
- fairness (54)
- faith (6)
- familiarity (86)
- family (46)
- fan (12)
- fantasy (25)
- fashion (14)
- fear (31)
- features (36)
- feedback (12)
- feelings (20)
- feelings (17)
- financial (102)
- fitness (6)
- flexibility (7)
- flow (5)
- fluency (16)
- food (106)
- foreign (9)
- freedom (23)
- frequency (25)
- friendly (47)
- friends (72)
- frustration (50)
- fulfillment (5)
- fun (60)
- future (43)
- gamble (7)
- games (27)
- gender (27)
- gift (7)
- global (7)
- goals (27)
- government (11)
- grocery (33)
- groups (24)
- growth (4)
- guarantee (13)
- guilt (16)
- habitual (9)
- happiness (76)
- harmful (25)
- hazard (11)
- health (192)
- hedonic (32)
- helpfulness (111)
- home (14)
- honesty (52)
- hostility (11)
- hotel (17)
- humor (11)
- idealism (4)
- ideas (14)
- identification (71)
- image (224)
- importance (81)
- improvement (17)
- impulsive (40)
- incentives (10)
- income (10)
- inculcation (3)
- influence (58)
- information (73)
- innovative (71)
- installation (5)
- insurance (7)
- integration (7)
- integrity (13)
- intelligence (18)
- intensity (16)
- intention (145)
- interaction (80)
- interest (97)
- international (27)
- Internet (6)
- internet (253)
- intoxication (9)
- investments (24)
- involvement (152)
- irritation (46)
- job (9)
- judgment (12)
- justice (23)
- justification (8)
- kindness (13)
- knowledge (184)
- labels (12)
- language (15)
- leadership (14)
- learning (37)
- legal (9)
- legitimate (5)
- leisure (7)
- lifestyle (72)
- likeability (88)
- listening (8)
- local (7)
- location (21)
- logical (10)
- logo (8)
- loneliness (11)
- loss (6)
- love (30)
- loyalty (187)
- luxuries (8)
- magazine (6)
- mail (8)
- management (9)
- manipulation (13)
- manufacturer (18)
- marriage (14)
- materialism (24)
- media (26)
- medical (38)
- members (12)
- memory (34)
- message (12)
- mobile (5)
- money (52)
- mood (7)
- morality (29)
- motivation (141)
- movies (25)
- music (24)
- name (5)
- nature (3)
- needs (21)
- negotiation (9)
- nervousness (15)
- newness (13)
- news (8)
- nonprofit (11)
- norms (18)
- nostalgia (8)
- novelty (24)
- nutrition (36)
- obligation (15)
- offensive (6)
- openness (15)
- opportunities (6)
- optimism (23)
- orders (11)
- organic (11)
- organizational (9)
- orientation (23)
- outcomes (14)
- ownership (25)
- packaging (14)
- parents (61)
- parity (5)
- participation (42)
- patients (5)
- patriotism (11)
- patronage (49)
- pay (5)
- peacefulness (14)
- perception (97)
- performance (78)
- personal (24)
- personality (237)
- personnel (23)
- persuasion (69)
- photography (8)
- physician (14)
- planning (31)
- play (18)
- pleasure (73)
- policies (15)
- political (27)
- popularity (12)
- positioning (4)
- possessions (18)
- power (50)
- preference (36)
- presentation (7)
- price (56)
- price (100)
- pride (33)
- privacy (50)
- problem (13)
- procedures (6)
- process (6)
- product (250)
- production (13)
- productivity (6)
- professionalism (9)
- profit (9)
- promotions (21)
- protection (30)
- proximity (9)
- publicity (12)
- punishment (13)
- purchase (208)
- purchasing (30)
- qualification (4)
- quality (366)
- quantity (11)
- quit (6)
- radio (4)
- read (29)
- reality (35)
- reasoning (13)
- reciprocity (5)
- recognition (6)
- recommendation (76)
- recovery (6)
- recreation (17)
- recycling (12)
- redress (10)
- refunds (8)
- regret (28)
- relationship (1)
- relationships (82)
- relationships (134)
- relevance (79)
- reliability (59)
- religion (13)
- replacement (4)
- representation (8)
- reputation (26)
- resolution (30)
- resources (10)
- respect (33)
- responsibility (76)
- responsiveness (38)
- restaurant (25)
- restriction (14)
- retail (105)
- retailer (66)
- reviews (8)
- rewards (14)
- risk (95)
- roles (36)
- rules (8)
- sacrifice (4)
- sadness (42)
- safety (35)
- sales (19)
- sales (24)
- salespeople (51)
- satisfaction (142)
- satisfaction (225)
- saving (19)
- scarcity (10)
- search (89)
- security (30)
- selection (29)
- selectivity (5)
- self (38)
- self-concept (120)
- self-efficacy (39)
- self-regulation (13)
- sensitivity (26)
- service (45)
- services (245)
- severity (14)
- sex (12)
- sharing (20)
- shopping (232)
- shopping orientation (49)
- signal (9)
- similarity (93)
- size (6)
- skepticism (15)
- skills (22)
- smell (8)
- smoking (13)
- sociability (22)
- social (510)
- social class (3)
- social media (19)
- socialization (29)
- society (34)
- sound (9)
- source (12)
- spatial (6)
- speed (20)
- spiritual (5)
- sponsor (32)
- sports (45)
- stability (14)
- status (88)
- stimulation (28)
- store (110)
- story (11)
- strategy (8)
- strength (24)
- stress (46)
- structure (11)
- students (8)
- style (13)
- subscription (3)
- success (48)
- superiority (44)
- supplier (5)
- support (25)
- switching (27)
- symbolism (22)
- tangible (8)
- targeting (6)
- task (101)
- taste (27)
- technology (70)
- telephone (5)
- television (66)
- tension (25)
- theater (5)
- threats (22)
- time (110)
- tolerance (5)
- touch (18)
- tradition (8)
- training (4)
- transactions (25)
- trash (6)
- travel (18)
- treatment (23)
- trust (134)
- truth (30)
- typical (18)
- uncertainty (41)
- understanding (92)
- unique (61)
- unusual (19)
- usage (53)
- usefulness (94)
- utilitarian (16)
- vacation (5)
- value (132)
- values (109)
- variety (31)
- venturesomeness (17)
- verbal (12)
- viewers (10)
- visual (68)
- volunteer (8)
- vote (7)
- wait (7)
- watch (12)
- weather (3)
- website (5)
- weight (12)
- willingness (32)
- win (9)
- WOM (40)
- work (17)
- worry (50)
- wrong (8)
- youthfulness (4)