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Key Words
Each scale is coded with 4 to 6 key words. The key words & number of related scales are listed below..
- ability (10)
- acceptance (47)
- accomplishment (18)
- accuracy (7)
- achievement (24)
- activity (29)
- adaptation (14)
- adoption (28)
- advancement (5)
- advantage (10)
- adventure (10)
- advertising (471)
- advice (52)
- aesthetics (43)
- affect (69)
- affordability (8)
- Age (8)
- agency (14)
- aggression (21)
- agreement (10)
- airlines (15)
- alcohol (5)
- altruism (11)
- ambiguity (9)
- analytical (16)
- anger (53)
- anthropomorphism (13)
- anxiety (45)
- app (5)
- appeal (26)
- appearance (55)
- appreciation (12)
- approach (6)
- appropriateness (74)
- approval (34)
- arousal (81)
- art (11)
- assertiveness (8)
- assessment (11)
- association (16)
- assortment (11)
- atmospherics (24)
- attachment (29)
- attendance (7)
- attention (98)
- attitudes (460)
- attitudes (450)
- attitudes (1258)
- attraction (6)
- attractiveness (76)
- attributions (22)
- authenticity (22)
- authority (14)
- autonomy (37)
- availability (13)
- avoidance (55)
- awareness (20)
- banks (17)
- bargains (13)
- beauty (21)
- behavioral (834)
- beliefs (32)
- believability (51)
- benefits (70)
- benevolence (42)
- blame (14)
- body (21)
- brand (297)
- budgeting (9)
- busyness (6)
- calculate (6)
- capability (23)
- career (5)
- cars (38)
- cause (14)
- celebrity (10)
- certainty (33)
- challenge (11)
- change (22)
- change (29)
- character (9)
- charity (60)
- children (93)
- choice (84)
- citizenship (5)
- clarity (56)
- cleanliness (15)
- client (14)
- closure (5)
- clothing (26)
- co-production (11)
- coercion (5)
- cognition (50)
- color (7)
- comfortable (11)
- commercialization (4)
- commitment (114)
- communication (44)
- community (39)
- company (94)
- comparison (158)
- compatibility (27)
- competence (31)
- competition (43)
- complaining (103)
- complexity (28)
- compliance (14)
- compulsive (7)
- computers (11)
- concern (70)
- confidence (149)
- conflict (16)
- conformity (20)
- confusion (55)
- congruence (101)
- connectedness (15)
- consequences (33)
- conservation (13)
- consistency (18)
- consistency (24)
- consumerism (3)
- contamination (4)
- control (107)
- convenience (93)
- cook (3)
- cooperation (22)
- coordination (7)
- coping (15)
- cost (32)
- coupons (14)
- creativity (39)
- credibility (61)
- credit (12)
- crisis (4)
- cross-cultural (8)
- crowded (7)
- CSR (27)
- culture (60)
- curiosity (28)
- customization (15)
- damage (10)
- dealer (6)
- deals (43)
- deals (67)
- death (6)
- debt (5)
- deception (79)
- decision-making (132)
- delight (6)
- delivery (10)
- demonstrations (5)
- dependability (43)
- dependency (32)
- design (54)
- desirability (58)
- development (7)
- devotion (8)
- diet (21)
- differentiation (37)
- difficulty (93)
- disagreement (9)
- disclosure (13)
- discomfort (30)
- disconfirmation (10)
- discount (19)
- discrimination (10)
- displays (6)
- disposal (11)
- dissonance (37)
- distraction (12)
- distribution (4)
- dominance (14)
- donate (52)
- drink (30)
- drugs (13)
- duty (10)
- dyads (14)
- dynamic (8)
- eating (58)
- economy (5)
- education (28)
- effectiveness (49)
- efficacy (24)
- efficiency (19)
- effort (75)
- embarrassment (27)
- emotions (400)
- empathy (29)
- employees (102)
- endorsement (17)
- engagement (99)
- enjoyment (128)
- entertaining (50)
- entitlement (7)
- environmentalism (77)
- envy (4)
- equality (16)
- equity (22)
- esteem (29)
- ethics (78)
- ethnicity (20)
- ethnocentrism (26)
- evaluation (84)
- excitement (63)
- exclusivity (6)
- exercise (18)
- expectations (130)
- expensive (15)
- experience (57)
- experiences (17)
- expertise (59)
- exploitation (7)
- extension (22)
- facilities (13)
- Fair Trade (4)
- fairness (33)
- fairness (51)
- faith (6)
- familiarity (87)
- family (47)
- fan (14)
- fantasy (25)
- fashion (16)
- fear (35)
- features (37)
- feedback (14)
- feelings (18)
- feelings (17)
- financial (121)
- fitness (6)
- flexibility (8)
- flow (8)
- fluency (21)
- food (117)
- foreign (9)
- freedom (27)
- frequency (27)
- friendly (52)
- friends (85)
- frustration (54)
- fulfillment (5)
- fun (64)
- future (47)
- gamble (7)
- games (30)
- gender (28)
- gift (7)
- global (7)
- goals (38)
- GOD (5)
- government (11)
- grocery (32)
- groups (26)
- growth (4)
- guarantee (13)
- guilt (19)
- habitual (9)
- happiness (88)
- harmful (26)
- hazard (11)
- health (202)
- hedonic (32)
- helpfulness (125)
- hire (4)
- home (15)
- honesty (57)
- hope (5)
- hostility (15)
- hotel (18)
- humor (12)
- idealism (4)
- ideas (14)
- identification (84)
- illness (5)
- image (234)
- importance (95)
- improvement (24)
- impulsive (42)
- incentives (10)
- income (11)
- inculcation (3)
- influence (67)
- information (87)
- innovative (74)
- inspiration (4)
- installation (5)
- insurance (7)
- integration (7)
- integrity (14)
- intelligence (18)
- intensity (21)
- intention (159)
- interaction (85)
- interest (99)
- international (28)
- Internet (23)
- internet (237)
- intoxication (8)
- intrusive (5)
- investments (35)
- involvement (165)
- irritation (48)
- job (11)
- join (3)
- judgment (13)
- justice (24)
- justification (9)
- kindness (17)
- knowledge (194)
- labels (12)
- language (19)
- leadership (17)
- learning (37)
- legal (11)
- legitimate (5)
- leisure (7)
- lifestyle (72)
- likeability (96)
- listening (8)
- local (7)
- location (23)
- logical (10)
- logo (9)
- loneliness (12)
- loss (8)
- love (40)
- loyalty (198)
- luck (8)
- luxuries (8)
- magazine (5)
- mail (8)
- management (9)
- manipulation (13)
- manufacturer (17)
- marriage (15)
- materialism (25)
- media (27)
- medical (38)
- members (12)
- memory (35)
- message (15)
- mobile (12)
- money (52)
- mood (7)
- morality (33)
- motivation (158)
- movement (8)
- movies (26)
- music (24)
- name (6)
- nature (5)
- needs (29)
- negotiation (9)
- nervousness (19)
- newness (14)
- news (8)
- nonprofit (11)
- norms (21)
- nostalgia (8)
- novelty (26)
- nutrition (39)
- obligation (19)
- offensive (8)
- openness (17)
- opportunities (7)
- optimism (24)
- orders (11)
- organic (12)
- organizational (9)
- orientation (27)
- outcomes (20)
- ownership (28)
- packaging (17)
- pain (4)
- parents (66)
- parity (7)
- participation (47)
- past (9)
- patients (6)
- patriotism (11)
- patronage (49)
- pay (5)
- peacefulness (14)
- perception (112)
- performance (86)
- personal (34)
- personality (254)
- personnel (24)
- persuasion (70)
- phone (13)
- photography (8)
- physician (14)
- place (10)
- planning (32)
- play (18)
- pleasure (78)
- policies (15)
- political (28)
- popularity (13)
- positioning (4)
- possessions (21)
- power (58)
- preference (37)
- presentation (7)
- price (62)
- price (99)
- pride (37)
- privacy (63)
- problem (22)
- procedures (7)
- process (7)
- product (309)
- production (16)
- productivity (6)
- professional (9)
- profit (10)
- promotions (26)
- protection (31)
- proximity (11)
- publicity (12)
- punishment (14)
- purchase (256)
- qualification (4)
- quality (376)
- quantity (16)
- quit (7)
- radio (4)
- ratings (5)
- read (30)
- reality (44)
- reasoning (13)
- reciprocity (7)
- recognition (7)
- recommendation (92)
- recovery (7)
- recreation (17)
- recycling (14)
- redress (12)
- refunds (9)
- regret (29)
- relationships (91)
- relationships (144)
- relevance (80)
- reliability (64)
- religion (12)
- replacement (5)
- representation (8)
- reputation (32)
- resolution (32)
- resources (14)
- respect (36)
- responsibility (85)
- responsiveness (41)
- restaurant (28)
- restriction (18)
- retail (104)
- retailer (67)
- reviews (13)
- rewards (21)
- risk (105)
- robot (3)
- roles (37)
- rules (10)
- rumination (7)
- sacrifice (8)
- sadness (46)
- safety (36)
- sales (20)
- sales (27)
- salespeople (61)
- satisfaction (148)
- satisfaction (234)
- saving (24)
- scarcity (12)
- search (94)
- security (33)
- selection (29)
- selectivity (5)
- self (44)
- self-concept (134)
- self-efficacy (52)
- self-regulation (15)
- senses (5)
- sensitivity (28)
- service (46)
- services (257)
- severity (16)
- sex (13)
- shape (6)
- sharing (23)
- shopping (240)
- shopping orientation (49)
- signal (12)
- similarity (105)
- size (9)
- skepticism (15)
- skills (23)
- smell (10)
- smoking (13)
- sociability (24)
- social (585)
- social class (6)
- social media (25)
- socialization (30)
- society (37)
- softness (5)
- sound (9)
- source (13)
- spatial (8)
- speed (21)
- spiritual (6)
- sponsor (33)
- sports (48)
- stability (14)
- status (102)
- stimulation (31)
- store (113)
- story (13)
- strategy (9)
- strength (27)
- stress (52)
- structure (14)
- students (10)
- style (14)
- subscription (7)
- success (59)
- superiority (52)
- supplier (5)
- support (31)
- switching (28)
- symbolism (22)
- tangible (10)
- targeting (11)
- task (109)
- taste (30)
- technology (72)
- television (66)
- temperature (6)
- tension (27)
- theater (5)
- threats (30)
- time (114)
- tolerance (6)
- touch (25)
- touchpoints (4)
- tradition (8)
- training (4)
- transactions (28)
- trash (6)
- travel (21)
- treatment (24)
- trust (141)
- truth (31)
- typical (22)
- uncertainty (44)
- understanding (97)
- unique (71)
- unity (8)
- unusual (20)
- usage (67)
- usefulness (99)
- utilitarian (16)
- vacation (6)
- value (138)
- values (113)
- variety (32)
- venturesomeness (18)
- verbal (13)
- viewers (10)
- visual (79)
- volunteer (8)
- vote (8)
- wait (9)
- warmth (9)
- watch (12)
- weather (5)
- website (21)
- weight (13)
- willingness (41)
- win (11)
- WOM (46)
- work (18)
- worry (55)
- wrong (9)
- youthfulness (4)